“M3: Compare and contrast the personal selling skills and processes used in two different selling situations”…
Dr. Jone’s topic of discussion was about sales, marketing, and leadership challenges in the global marketplace. He also discussed the science of selling and how to become a revenue producer. Dr. Jones reviewed several steps to the sales process. The first step was about preparation. He stated that research is vital to identifying your prospect’s needs and wants by showing empathy towards customer concerns.…
3) How does personal selling contribute to society, businesses, and customers? Strengthens relationships leading to increased sales and productivity…
- assumes the buying of products is the same for all customers, that they are led through all the same mental states (AIDA – attention, interest, desire, action) *rely on structured sales presentation…
Salesmen have the skills to persuade people when they are unconvinced about what they are hearing…
Manning, Gerald L.and Reece, Barry, L. (2001): Selling Today: Creating Customer Value (8th ed), Prentice Hall, Upper Saddle River, NJ.…
Selling as an offer of exchange of goods for other items or money exists and accompanies the world’s economy since the very beginning of a human existence. As long as there has been something to sell there have been salespeople taking care of those who might be willing to buy. This occupation requires selling skills as well as specific abilities and characteristics to uncover the needs of potential buyers and cater to those needs (D.Jobber, G.Lancaster, 2009, p.5). This is why selling is rather a complex process using a wide range of techniques and methods (D.Jobber, G.Lancaster, 2009, p.5), which has changed over the years, and because of the influential events. The greatest impacts on evolution of selling can be dated back to late 19 century when the post Industrial Revolution and later on post 1st and 2nd World Wars periods took place. However, it is the post 2nd World War period that is considered to be a start of the biggest changes in selling.…
Praise for Coaching Salespeople into Sales Champions ‘‘Winning in sales is no different than winning in life. As someone who has done a lot of personal and professional coaching over the years, I see tremendous value for anyone who reads this book. If the reader will embrace Keith’s philosophy around coaching, they can certainly expect to win in all areas of their life, while making a profound and measurable impact on their salespeople’s performance and attitude.’’ Dr. Denis Waitley Best-Selling Author of The Seeds of Greatness and The Psychology of Winning ‘‘There is no other single activity to boost sales that works better than sales coaching and this book is the best ever written on how to do it well.’’ Brian Tracy, Author of Getting Rich Your Own Way ‘‘Fluffless! Rosen continues to give practical, A to Z how-to advice. After you read it, simply do it!’’ Anthony Parinello, Author of Selling to VITO ‘‘Keith has done a tremendous job outlining the importance of coaching versus managing. Implementing Keith’s playbook will drive the development of high performance salespeople and superior results.’’ Kelly Carioti, Vice President of PepsiCo, Specialty and Self-Service Retail ‘‘There are very few good books published for sales managers and most of them are filled with biased ideology and abstract concepts. Keith Rosen’s book is refreshingly practical. It contains concrete steps on what to coach, how to coach and how to bring out people’s hidden talents without resentment, or frustration. This is the clearly the best book on sales coaching I’ve seen in a long time.’’ Gerhard Gschwandtner, Founder and Publisher of Selling Power ‘‘This is a book that will truly take entire sales organizations to the next level. Keith is spot on, and his approach to accountability in the coaching process is what so many salespeople and sales…
The role and goals of salespeople have changed dramatically over the last few years. Personal selling involves a two-way flow of communication, according to Bethel. In the past being a good salesperson was the difference of which salesman came home the latest. They showed up to your front door, product in hand, delivered the pitch and prayed that the customer purchased their product. Communication was typically done face to face and there was no follow up cost or return policy, so to speak. The salesperson in the past did not know the customer’s need or what the best interest of the customer is. The one advantage that I can think of is that a true salesman knows that at the heart of customer focus is the art of listening constructively - the best salespeople are masters at capturing information. They listen to the customers concerns and comments about the product they intend to sell and use all the information gathered to persuade the customer that their product is essential in their lives.…
Sales is often thought to be synonymous with marketing, making a job search more difficult…
* Salesmen are people whose unusual charisma allows them to be extremely persuasive in inducing others’ buying decisions and behaviors. Salesmen are the third type of opinion leading influencer, people with the power of persuasion. They are naturally charismatic and contagious consumers – who often work…
The Salesmen are the kinds of people who have mastered the art of persuasion wherein they use verbal and non-verbal cues to say or to imply that little things can make as much of a differences as big things. We have to remember that for the salesmen, persuasion works often in ways that we do not appreciate.…
Traditional (not necessarily effective) steps of a sales call are: 1. 2. 3. 4. 5. Opening the call~Relate to the buyer (not necessarily effective in the large sale. Investigating needs Giving benefits Objection handling Closing techniques…
• Firms should provide better assistance to newly accepted sales personnel that may not encounter shock in performing in the actual field. A number of trainings and screenings should be conducted in order for the firm to get the most suitable person for a job in sales therefore lessens people from quitting their jobs because of wrong expectations and knowledge about it.…
Sales forced played an important role in the company, since the company doesn’t use any magazine, newspaper, radio or other media advertising. Outdoor has 11 full time sales peoples in total, ranging from 23-67 years old, and each salesperson is required training to learn the product before they take over a territory. Each salesperson is responsible for their own territory, they can plan their own terms and amount of time they spend on the sales call. Chief Operating officer, Hudson McDonald, held semiannual sales meeting with all the salespeople to introduce new product and any changes in sales and company policies. On every Monday Mr. McDonald has a telephone conversation with each salesperson to learn changes in pricing, any special promotions, and delivery schedules. Mr. McDonald wastes a lot of his own and his sales staff’s time on telephone conversation every Monday. This could be better put to use with face to face interaction with the sales team and time spent overseeing the daily activities of the sales force.…