Refan Company was founded in Bulgaria in the early 90’s as a family business. At first it operates in the area of imported perfumes and cosmetics. Later on the company develops a production of perfumes, bath products, cosmetics and natural soaps through its own development links they manage to build. In the next years the company places very well on the Bulgarian market making itself the largest producer of perfumes and natural cosmetics. Company expands internationally with his own trademark “Refan”.Today the company chose to expand again their international market in Slovakia. You can’t just step in to a new market . There are of course some researches that needs to be done. Now there are already certain brands about cosmetics and perfumes operating in Slovakia but they are not quite actually following “Refan” model. The cheap price about their franchise they are offering which is a limited investment to 14 000 euros gives “Refan” the advantage to expand very fast. That is a very good idea for if you want to be self- employed or planning to run your own small chain of stores. Having in mind “Refan” offers a very wide range of products from cosmetics through natural soaps and perfumes this somehow again gives the company a very good advantage stepping into that new market. So from one side we have a franchise opportunity the company will offer and from the other side we have a very wide range of quality products which company can market alone itself on the best prices for this market. There are about 20 registered companies operating in the field of supplying or producing cosmetics or perfumes as well as beauty goods. In 2011 fragrances itself in Slovakia made a boost up to 11 % and reached 78 million euros in sales. Mass women and man fragrances are more demanded by Slovak consumers and companies already focus to meet their requirements. One good reason for “Refan” to expand just now on the Slovakian market as it offers a range of 150 fragrances.
SUCCESS has been the ultimate goal of every business
activity . It is highly important for the organizations to
be successful in their businesses in order to survive in
competitive business environments such as construction. The
construction industry is changing constantly with the
developments of new business methods and technologies .
Thus, construction companies have to adopt these applications
and develop appropriate strategies to be more competitive in
this industry and….
developed as a teenager and that was drawing super-heroes. After hundreds of failed attempts he found himself landing a job with Marvel comics as a freelancer. Todd worked with Marvel for quite some time until creative differences forced him to leave the company and eventually into an entrepreneurship. During this entrepreneurship Todd McFarland became a very successful business owner and global icon thanks to his “Spawn” comicbook. The personality treats that Todd McFarland or an individual very much like….
strategic management has contributed to the Clorox Company’s success a lot. I got four reasons as following, first, Clorox has set up sales and profit goals, and recognized each product is profitable or not, then cut the those invaluable and ensure those profitable; second, they use competitive advantage theory and recognize its connection to the customer is the most significant; third, they came up with “going green” strategy, which is a huge success in recent years; fourth, Clorox believes in managing….
Title: Examine the underlying factors in the current success of a well-known fashion brand of your choice and assess the extent to which the brand’s success looks set to continue.
Word counts: 1218
This essay will introduce a well-known fashion brand, ZARA, and illustrate the underlying factors in the current success of its company. Meanwhile, it will also evaluate ZARA’s prospective development and provide possible strategic suggestions.
Established in 1963, Inditex group is one of the largest….
CRITICAL SUCCESS FACTORS OF THE MOBILE TELEPHONY COMPANIES OPERATING IN THE EASTERN REGION
BY : AMARTYA DHAR(08BS0000240) ICFAI BUSINESS SCHOOL
CRITICAL SUCCESS FACTORS OF MOBILE TELEPHONY COMPANIES OPERATING IN THE EASTERN REGION
SUBMITTED BY : AMARTYA DHAR(08BS0000240) SUBMITTED TO :PROF BHASKAR BASU
India, the world’s fastest-growing mobile services market, has added a record 16.02 million new wireless subscribers in March 2009, which are the highest ever….
Moving Forward with Innovation and Quality:
The Success of Toyota Motor Company
The impact that American manufacturing companies have in our society is immense. In the 1950’s and 1960’s there was a boom in the development and growth of some of the most major manufacturing companies in the world. According to Dr. Kramer, “about one tenth of all American workers, according to the National Association of Manufacturers, are engaged in manufacturing. The State of Missouri has approximately….
It began in 1976 when Steve Jobs, Stephen Wozniak and Ronald Wayne formed a company called Apple Computer. Jobs and Wozniak held 45% of the company each as Wayne owned the remaining 10%. Jobs and Wozniak were younger and had very few assets but Ronald Wayne was older and owned several personal assets. Wayne was scared to put these at risk so he sold his share of Apple Computer back to Jobs and Wozniak for around 800 dollars. Today his share in Apple would be worth over 70 billion dollars which is….
The definition of success is being well rounded as in being balanced out and cooping with it. In that case Kobe Bryant would be a perfect example of someone who would be considered successful. He is an amazing athlete, also financially stabled, and a great influence among the youths. All of these three criteria’s are what makes someone successful. Unfortunately, if one is not well rounded then he or she will not be able to perform….
stones to success “ will boost your confidence to be successful in Written Ability Test :
Some of the most successful people in the world have attributed their success to either failure or the fear of failure. Some great people have often shared that it was the fear of failure that kept them winning.
However, even greater heights were achieved by those people who treated their failure as a stepping stone to success. One can say without batting an eyelid that the greatest success stories….
Success in my own words.
Success is an enigmatic entity. Most of us pursue it as a fixed entity that will magically leave us content. But according to me, that is as far from the truth as can be. Because contentment is the enemy of success. The moment I were to feel that I am content, is the moment my success stops.
The passion to challenge myself is the fuel that I need to burn in order to keep achieving success. It is very common in India that right from a very young age, our success is….