Refan Company Success

Topics: Cosmetics, Perfume, Slovakia, Company, Marketing / Pages: 3 (649 words) / Published: Mar 3rd, 2013
Refan Company was founded in Bulgaria in the early 90’s as a family business. At first it operates in the area of imported perfumes and cosmetics. Later on the company develops a production of perfumes, bath products, cosmetics and natural soaps through its own development links they manage to build. In the next years the company places very well on the Bulgarian market making itself the largest producer of perfumes and natural cosmetics. Company expands internationally with his own trademark “Refan”.Today the company chose to expand again their international market in Slovakia. You can’t just step in to a new market . There are of course some researches that needs to be done. Now there are already certain brands about cosmetics and perfumes operating in Slovakia but they are not quite actually following “Refan” model. The cheap price about their franchise they are offering which is a limited investment to 14 000 euros gives “Refan” the advantage to expand very fast. That is a very good idea for if you want to be self- employed or planning to run your own small chain of stores. Having in mind “Refan” offers a very wide range of products from cosmetics through natural soaps and perfumes this somehow again gives the company a very good advantage stepping into that new market. So from one side we have a franchise opportunity the company will offer and from the other side we have a very wide range of quality products which company can market alone itself on the best prices for this market. There are about 20 registered companies operating in the field of supplying or producing cosmetics or perfumes as well as beauty goods. In 2011 fragrances itself in Slovakia made a boost up to 11 % and reached 78 million euros in sales. Mass women and man fragrances are more demanded by Slovak consumers and companies already focus to meet their requirements. One good reason for “Refan” to expand just now on the Slovakian market as it offers a range of 150 fragrances.


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