Reebok Marketing Plan

Reebok Realflex | By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

By The Breezers:
Mannan Wu
Abbey Barnes
Chase Carraro
Mohammed Baamer
Deborah Dani Dylan

Final Marketing Plan | Professor Quinlan-Wilder
November 16, 2011
Marketing 2800
Professor Quinlan-Wilder
November 16, 2011
Marketing 2800 | |

Executive Summary

Reebok prides itself on creating products to enhance athletic ability. Upon formation of the company, Reebok has been dedicated to making athletes faster. Since then, Reebok has evolved into the world’s second largest maker of athletic apparel and is a leader in the shoe industry. Now Reebok will pave the way with its answer to the latest craze in fitness and in running. The Reebok Realflex will dominate the competition through altering some aspects of the marketing mix and introducing the Realflex shoe as a healthy shoe meant to better consumer fitness.

Taking into consideration the SWOT analysis, which pinpoints Reeboks can improve and the things Reebok are already doing well, the target markets can be better identified and the marketing mix can be better modified. When looking at target markets, Reebok has narrowed its markets to college aged adults interested in maintaining fitness, and individuals between 40-65. To the younger target market, Reebok needs to convey enhancing the athletic performance. To the aging population, Reebok needs to establish that using their product will enhance health. By modifying its current marketing mix Reebok can meet the needs of consumers.

Price will be at the median range of shoe costs as that makes the most sense for our target markets. Reebok wants to provide an affordable shoe that does not cost as much as other barefoot running shoes, but offers all the health benefits of natural running. However, too low of a price lowers the value of the product in the minds of buyers and will be detrimental to business.

While price plays

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