Redhook Study Case
* Competitor Analysis.
According to what usually happen in some countries (from Europe and South America), the craft brewing segment is focalized –focused– to the region where companies are placed and their influence area; the map of influence looks very “sectored”, so, for the studied case a craft brewer company placed in Seattle, for example, would have a high presence in Seattle and its region, and it would have very few / almost no consumers, for example, in California, or in the East Coast. Each region would consume its own regional products, mainly.
As soon as a craft brewer company wants to expand its boundaries nationwide for example or decides to go public, conflicts and competition with other regional companies would appear. The market is trending to be more competitive because of this reason.
In the studied example, top-tier and second-tier should not be considered as competition of Redhook. Instead, craft brewer companies are the Redhook competitors:
Boston Beer is the main competitor of Redhook.
Also are competitors:
* Sierra Nevada Brewing Co * Anchor Brewing Co. * Pete’s Wicked * Pyramid Ales / Hart Brewing Co * and so on.
Top-tier and Second-tier brewers could be considered as competitors as soon as those brewer companies start invading craft beer segment with some products.
* Environmental Analysis.
Demography:
In general, beer is massively spread (considered the most popular alcoholic drink in U.S.) and it is a relative low-price drink, compared to wine and spirits.
Craft beers are more expensive than massive beers, anyway, consumers of craft beers are conscious and predisposed to pay this difference: “Drinking craft beer said something about the consumer. It said: “I support local business,” and “I care about quality,” and, ultimately, “I am unique too.””
Consumption is not dependent to age and gender; however it is more frequent in men than women.
One important feature of beverage industry
According to what usually happen in some countries (from Europe and South America), the craft brewing segment is focalized –focused– to the region where companies are placed and their influence area; the map of influence looks very “sectored”, so, for the studied case a craft brewer company placed in Seattle, for example, would have a high presence in Seattle and its region, and it would have very few / almost no consumers, for example, in California, or in the East Coast. Each region would consume its own regional products, mainly.
As soon as a craft brewer company wants to expand its boundaries nationwide for example or decides to go public, conflicts and competition with other regional companies would appear. The market is trending to be more competitive because of this reason.
In the studied example, top-tier and second-tier should not be considered as competition of Redhook. Instead, craft brewer companies are the Redhook competitors:
Boston Beer is the main competitor of Redhook.
Also are competitors:
* Sierra Nevada Brewing Co * Anchor Brewing Co. * Pete’s Wicked * Pyramid Ales / Hart Brewing Co * and so on.
Top-tier and Second-tier brewers could be considered as competitors as soon as those brewer companies start invading craft beer segment with some products.
* Environmental Analysis.
Demography:
In general, beer is massively spread (considered the most popular alcoholic drink in U.S.) and it is a relative low-price drink, compared to wine and spirits.
Craft beers are more expensive than massive beers, anyway, consumers of craft beers are conscious and predisposed to pay this difference: “Drinking craft beer said something about the consumer. It said: “I support local business,” and “I care about quality,” and, ultimately, “I am unique too.””
Consumption is not dependent to age and gender; however it is more frequent in men than women.
One important feature of beverage industry