Redbull media house innovation

Satisfactory Essays
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Red bull Media House
From energy drink to Media
Channel
Presented by: Lina Azab

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Red bull


Taking the energy drink to a different level.



They started with simple yet creative steps:



Redbull youth campaign( Sponsoring student’s sports games , university visits)



Cars with Redbul logo



Their main motto is still energy and sports.

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Red bull

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Red bull Egypt

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The grand Innovation

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Redbull Media house


Media house was launched in Europe in 2007



In 2011 they signed a partnership for
NBC for a show called Red Bull signature series



Own web and mobile outlets



Red bull also became a partner with you tube for its plan to publish original content



They have their own magazine
Redbulltin into the US with a 4.8 global distribution



https://www.youtube.com/watch?v=
WQbHRVOfcM



Days of my youth

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Red bull
Red bull sells drinks instead of ads


Thy are an exception of the rule.



Blue ocean vs. red ocean strategy 

Red bull Media house created its own market and therefore competitors .E.g: ( burger king and American express.)



The brand has engaged its core male 18-to-34



$471 million in U.S. sales in
2011, an increase of 11.9% from
2010, and with a 44% market share of energy drinks

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Red bull Media House


They sponsored not just games but the athletes themselves



Redbull became a leader in the extreme sports industry in and outside of media.



Redbull with partnerships with other production companies filmed several movies.



Snippets of athletes with high definition professional cameras. Moments appears on RedBull.com, YouTube, and some other third-party media sites.



"Without Red Bull, it's unlikely the extreme-sports boom would have happened at all."

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The innovational plan


Redbull is moving forward to music production.



Red Bull makes plenty of its own music ,Studio hosted 50 cent and MIA



Music breakdancing clips to save Uganda.



It's even developing scripted programming



Red

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