This paper is going to discuss why the fast-food chain, Red Rooster was unable to thrive and grow when it was part of the Coles-Myer chain, the significant changes for the industry in the area in Australia during the next five years, the dominant management or marketing factors that permit success within the fast-food business. The paper will question whether a large retail chain such as Coles-Myer, Safeway, Wal-Mart and others can effectively compete in the fast-food business. As well as this it will explore the issues about what type of multi-nationals should do in order to succeed in the fast-food business.
Jones (2002, p. 201) discusses fast food has been one of the big success stones in UK hospitality industry during the past 20 to 30 years. Nowadays, the fast-food industry is changing rapidly; there are some significant changes that people can envision for the fast food industry. For example, technologies play important roles nowadays, so people believe that the advance technology gadgets will take over the “old-fashioned” machine that they are using now. Smartphone will automatically place an order. For example, peoples can order the food before they reach the restaurant, after they reached the restaurant they can just scan the code and get the food that they ordered earlier. It is a faster and convenient ways for people who go to work, school or other destinations overview of the Modeled Behavior (2011). Beside that, Eberts, Gisler, Brothers (1996, p.4) argue there will be growth in the number of fast food restaurant which offer more job opportunities to people. “Many of today’s entry level workers will be part of the management team of fast food restaurants in just a few years.” As the teenagers nowadays can work faster and reach the management level quickly. As hiring can make fast food grow successfully is because hiring the right workers can help to grow the business. Workers are having cooperation when they are working and they build a team work...
References: Jones, P (ed.) 2002, Introduction to Hospitality Operations, An Indispensable Guide to the Industry, London.
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Eberts, M, Gisler, M, Brothers, L 1996, Opportunities in Fast Food Careers Horizon, a division of NTC Publishing Group 4255 West Touny Avenue, USA.
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Chron.com, n.d, Difference Between a Chain and Franchised Restaurant, Demand Media, viewed 8 August 2012, < http://smallbusiness.chron.com/difference-between-chain-franchised-restaurant-17288.html>.
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