Red Cross Global Analysis

American Red Cross – Global Analysis
The American Red Cross is one of the largest charitable organizations in the world. It is a subsidiary of the International Federation of Red Cross (IFRC) and Red Crescent Societies. They rely solely on donations and charitable efforts of volunteers. With more than a century of experience, the American Red Cross works with the Global Red Cross and Red Crescent network to meet the needs of the world’s most vulnerable communities (, 2013). Multidomestic strategy is an international strategy where strategic and operating decisions are decentralized to strategic business units in individual countries or regions for the purpose of allowing each unit the opportunity to tailor products to the local market (Hitt, Ireland, & Hoskisson, 2011/2013). A transitional international strategy exists when an organization seeks to achieve both global efficiency and local responsiveness (Hitt, Ireland, & Hoskisson, 2011/2013). According to Hitt, Ireland, and Hoskisson, when deciding what strategy characteristics best fit an organizations various options can be followed. On and international level the Red Cross’s international strategies encompass characteristics of both the multidomestic and transitional strategy. This is evident in the 2020 strategy of the IFRC (International Federation of the Red Cross). Strategy 2020 is an extension of Strategy 2010 and is based on the provisions of the Constitution of the IFRC and the policies established by its General Assembly. Strategy 2020 is the blueprint of the international strategic plans of the IFRC and their subsidiaries. The Red Cross, Red Crescent and Red Crystal are universally recognized, trusted and legally protected symbols and subsidiaries of IFRC. They are organized through their National Red Cross or Red Crescent Societies. All the National Societies of the IFRC come together globally in the International Federation of Red Cross and Red Crescent Societies (IFRC) to represent shared beliefs. The IFRC is a component of the International Red Cross and Red Crescent Movement, which includes the International Committee of the Red Cross (ICRC). The IFRC is guided by its constitution and governed by a General Assembly of National Societies that decides on its policies, and the rules and obligations of membership. Every two years they meet. A president and Governing Board is elected to oversee IFRC work in between General Assembly meetings (, 2010). Strategy 2010 outlined strategic plans for the IFRC on an International level for the new millennium. The 2020 strategy is a reimagining of the strategic plan taking into consideration of the successes, failures, and risks of strategy 2010. According to the IFRC, “when moving from Strategy 2010 to Strategy 2020, we are resolved to do more, to do it better, and to reach further.” Each National Society is responsible, within their own organization, for planning the scope and size of the services it can deliver on a reliable basis, including specific delivery targets. Each National Society defines its own strategic plan. These decisions are based on an analysis of the needs, vulnerabilities, and rights of their individual target populations. All considerations are made keeping in mind the mission and vision of the IFRC. Their strategic plan also recognizes the service gaps expected to be filled by National Society activities, taking into account the capacities and resources that can be attained and sustained. The IFRC nationwide network of locally organized branches and units with all their members and volunteers, have agreed to abide by the Fundamental Principles and the statutes of their National Society (, 2010). Strategy 2020 has three strategic aims;

1. To save lives, protect livelihoods, and strengthen recovery from disasters and crises. 2.Enable healthy and safe living.
3.Promote social inclusion and a culture of non-violence and peace. They...
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