The aim of this assignment is to select an organisation and discuss how the macro environment has influenced its marketing decision making, for the at least 12 months, and how it is likely to influence its future decision making in the first part. In the second part this study will also need to use the same organisation and discuss how the marketing mix is used by the strategic to gain competitive advantage in its chosen sector against their major competitors.
The main purpose of the Macro Environment Analysis is to identify potential threats and opportunities to chosen industry for organisations as an entire that are external the control of the chosen industry. Therefore it is usually comprises all factors that influence an organisation and its marketing decision making. Main unmanageable and external factors that influence an organisation's decision making, and affect its strategies and performance. These factors comprise the political, technological changes, economic, and social conditions, legal and demographic trend and natural forces. (WEB 1)
This assignment critically evaluates some fundamental concepts which are start to the company introduction and then analyses strategic marketing plan for Red Bull and find out PEST analyses of the company. These include political, social, economical and technological factors. These researches also consider and discuss how the marketing mix is used by the strategic to gain competitive advantage in its chosen sector.
We will find out to answer the questions “How the macro environment has influenced its marketing decision making?” and “How it is likely to influence its future decision making?” after the completing a macro environment analyses of the organisation.
Red Bull is one of the biggest soft drink successes over the past the years. The slim blue silver can has developed a following among those who claim that it helps them with virtually everything to