Recommending a Marketing Mix for a Product or Service

Topics: Marketing, SWOT analysis / Pages: 7 (1594 words) / Published: Mar 18th, 2013
Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report, the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives of the research
I would make a marketing mix for the Pepsi. 2.2 Present the context 2.3.1 Describe its uses and applications
There are many uses and application in Pepsi. The most basic use is to drink. Another uses is add some ginger in Pepsi, it is good in prevention and treatment of colds and this is enough to drive away the chill. 2.3.2 Describe the target market
Pepsi is a product in PepsiCo. There are four steps in target market: analysis of market, select the target, determine the market and marketing. And there are four strategies in Pepsi: product strategy, pricing strategy, channel strategy and marketing strategy. The target market is for young people. 2.3.3 State the key success factors in this market
There are many success factors in Pepsi. First, the price is very cheap-just 3 Yuan per bottle so many people can afford it. And in 1981, Pepsi successfully develop the Chinese market and be the one of the business partner in China. PepsiCo established more than 40 companies in China and the total investment is more than 1 billion dollars. The employs are nearly 10000 people and provide employment opportunities (baike.baidu, 2012). So these are the key to success. 2.3.4 Give your reason for choosing this product/service
The reason for choosing this product is that Pepsi is one of my favorite drinks.



References: Coca Cola SWOT Analysis (2012) Free SWOT Analysis [online]. Available at: http://www.freeswotanalysis.com/soft_drink_and_beverage/24-coca-cola-swot-analysis.html [Accessed 29 November 2012] Pepsi (2012) baike.baidu [online] SWOT Analysis of Coca Cola (2009) ZIMBIO [online]. Available at: http://www.zimbio.com/Business+Planning+and+Control+Systems/articles/JXWGlyIfWuA/SWOT+Analysis+of+Coca+Cola [Accessed 17 November 2012] SWOT Analysis of Coca-Cola Company (2012) MBA Lectures [online] SWOT Analysis PepsiCo (2012) marketingteacher [online]. Available at: http://www.marketingteacher.com/swot/pepsi-swot.html [Accessed 30 November 2012] What are 4Ps of Pepsi Marketing? (2012) Blurtit [online] What is the Marketing Mix Of 4Ps Of Coca Cola? (2012) blurtit [online]. Available at: http://www.blurtit.com/q715308.html

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