Recommendations to Management

Topics: Marketing, Chiropractic, Profit Pages: 3 (700 words) Published: January 16, 2013
Recommendations to Management

Problem: Increase marketing of Chiropractic Services.
My aim is to bring strategies that will increase the profitability of your practice, while at the same time improving patient satisfaction and results. In the process of achieving these aims, I also seek to improve the public’s image of chiropractic care. First Recommendation: To increase profits and public awareness. Rational:

Increasing profit is the main goal in any business. To help you increase profits I wish to provide advice in the following areas, as suitable: • debt reduction
• retirement planning
• overhead reduction
• investment strategies
• bankruptcy guidance
• collection assistance
I feel that by using sound business advice in these areas you will improve your profits marginally. Together we will evaluate what products or services are making you money. We will decide whether other products or services should be promoted in addition or in place of current services. To cite a classic business planning question, "Are you making 80 percent of your profits from 20 percent of your offerings?" Are you wasting time on products and services that don't return the favor by providing you with profits? Again, together we will find these answers. Why is this recommendation important now?

I feel will that with the current economic situation, now is the time to work at increases your profits to its fullest. Now is not the time to let your business take a down fall. Priority ranking of the recommendation:

The priority for profits is an important need in business.
I propose that within the next few years your Chiropractic office will increase profits by increasing services and lowering costs. This will be achieved by first looking at business expenses. One seriously important area to examine is staffing. This is typically one of a company's biggest expenses. You need to ask yourself “Did you make necessary cuts during the recession or are you...

References: RJF Consulting.
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