Recommendations for Nike
Topics: Athletic shoe / Pages: 11 (2626 words) / Published: Apr 15th, 2013

NIKE
Executive Summary by Lawrence Gimeno

Recommendations:

Make it count

My first recommendation is directed at Nike's push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life.
Nike has attained a leading role in almost every one of the upcoming world wide sporting events, such as the 2012 Olympics, the 2012 Soccer Euro Cup, the NFL Superbowl, the 2014 Soccer World Cup and the 2016 Summer Olympics in Rio de Janeiro. Therefore the time is now for Nike to embed their customers and the fans of these major sporting events in the experience through their new technology.
The Nike+ technology in Nike's footwear products, that tracks information about an athletes or customers Nike fuel, speed, vertical jump, calories burned and repetitions made is in my concern an amazing opportunity for Nike to bring it's customers closer to their top athletes. I recommend to equip Nike's top endorsement athletes with their Nike+ technology from Fuelband to shoes and track their every movement, to give the customer an opportunity to compare him/ herself to their sporting idols, thus gaining motivation to be active and to own Nike+ products.
In order to effectively execute this recommendation Nike has to reach out to it's customers daily through social media and encourage them to connect with their Idols with the Nike+ smartphone application. I suggest to enhance to application to let the customer choose his/ her favorite athletes and follow them on a Twitter alike system, where they are constantly informed about the athletes Nike Fuel, workouts and game time statistics. That would make the customer feel closely connected with their sporting idol or favorite sport, without having to consume any of the athlete's time.
Another positive side effect with this strategy is that it would establish an in-brand community

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