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1) Doosan is a South Korean company that has purchased parts of the Ingersoll Rand, line of Bobcat equipment for the price of 4.9 billion. The company they formed I the U.S as a result of this purchase is known as Doosan Infracore International or DII. The Doosan name is well known in Korea but not in the U.S. The Doosan brand has been around in Korea for over 100 years. The companies they own include those involved with the production of machines construction equipment as well as restaurants and media outlets. They are a much diversified company. The strengths of Doosan are that they are an international company that is well known in Asia. They produce quality products and hope to continue to do so for many years. The weakness that Doosan faces is that they are not well known in the U.S and people might be reluctant to purchase products with the Doosan name on it. The rebranding of the Ingersoll Rand Bobcat division offers opportunies for the Doosan Company to bring a quality product in under their name and expose American to a trusted product. The threat to the company is if the consumer doesn’t know the product name they might be reluctant to buy from Doosan.

2) One of the assumptions you can make from the case is that because of the economic downturn, after the purchase of the Bobcat division, is that the company will be able to survive despite a possible losses of customers and business opportuines. It is interesting to imagine how this new company will be able to survive during the economic downturn but because of the information provided with respect to Doosan’s diversity they will be able to survive an economic downswing. Information that is missing from this company includes profit and losses before the year 2006 and strategic plan about how the company plans to survive the economic down turn. The information listed only provides 2 years’ worth of earnings data which doesn’t give a complete picture of the company in regards to their profits and

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