Recommendation and Justification Datavast
Recommendation and Justification
Maggie Hao, who created the Datavast Company decided the most effective solution is the size of segmentation. The demand of each company in each geographical areas and industries are different, also buying properties. However, firm size affects the demand and necessity of each company. Although they had no direct competitor at the time, Hao decided to make his plan with opportunities as well as the storage industry in China. There are several problem of the company which are short term marketing strategy required, undetermined target market, and desired goal of positive net income.
Firstly, Datavast should collaborate with system integrator which is used by large business and government organization. Because SI’s initiation and influencer, they can provide for the customers full-package solution, the customer were loyal to their SIs through strong. In addition, SIs is one of the most crucial specialties in the defense contracting industry, they are able to advice for the customers to solve their problem with the best solution with the lowest risk. In contrast, IT suppliers are the best choice for SME because the price of system integrators is expensive for them. The advantages of IT suppliers are they have a large portfolio of product to sell, and tens of thousands of items, but they are do not have much the information of every products in their stock. Datavast can push the strategy to personal selling, they can sell their product directly for the customers instead through the third party, the price they set can be suite with both businesses (SMEs and Large company), pull strategy by cumulative quantity discount can also solve the problem.
Hao created new product called Data Security Box, which is many advanced features such as able to back up large quantities of information, encrypt it using the latest technologies, the customer do not need to worry about leaking information with third party. Furthermore, Hao made the box more
Maggie Hao, who created the Datavast Company decided the most effective solution is the size of segmentation. The demand of each company in each geographical areas and industries are different, also buying properties. However, firm size affects the demand and necessity of each company. Although they had no direct competitor at the time, Hao decided to make his plan with opportunities as well as the storage industry in China. There are several problem of the company which are short term marketing strategy required, undetermined target market, and desired goal of positive net income.
Firstly, Datavast should collaborate with system integrator which is used by large business and government organization. Because SI’s initiation and influencer, they can provide for the customers full-package solution, the customer were loyal to their SIs through strong. In addition, SIs is one of the most crucial specialties in the defense contracting industry, they are able to advice for the customers to solve their problem with the best solution with the lowest risk. In contrast, IT suppliers are the best choice for SME because the price of system integrators is expensive for them. The advantages of IT suppliers are they have a large portfolio of product to sell, and tens of thousands of items, but they are do not have much the information of every products in their stock. Datavast can push the strategy to personal selling, they can sell their product directly for the customers instead through the third party, the price they set can be suite with both businesses (SMEs and Large company), pull strategy by cumulative quantity discount can also solve the problem.
Hao created new product called Data Security Box, which is many advanced features such as able to back up large quantities of information, encrypt it using the latest technologies, the customer do not need to worry about leaking information with third party. Furthermore, Hao made the box more