Rebuilding Brand Strategy
Rebuilding the Brand Strategy of L’Oreal for Men in Mainland China
Chao Li Dissertation 17 October, 2008
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Student Signature: ____________________________________________________
Acknowledgement
I wish to acknowledge the support and guidance received throughout the basic research, analysis and drafting of
Chao Li Dissertation 17 October, 2008
Declaration
Student Agreement:
I understand that the Oxford Brookes University has the non-exclusive right to electronically store, copy or translate my thesis/dissertation, in whole or in part, for the purpose of future preservation and accessibility.
I declare that the paper/dissertation submitted is my original work, and that the version submitted is the same as the final version approved by the Examiners. I have made every reasonable effort to obtain permission from the owner(s) of each third party copyrighted material to be included in my paper/dissertation.
I am aware that the University may submit copies of student work to a national database set up to detect plagiarism.
I understand that the thesis/dissertation may be available electronically to a variety of individuals and institutions via the World Wide Web, including automated search agents.
I understand that once the thesis/dissertation has been deposited, metadata relating to my work will be incorporated into the University Library Catalogue.
The Oxford Brookes University reserves the right to remove any thesis/dissertation from the electronic repository in the event of its content breaching any laws including defamation, label and copyright.
I acknowledge that the administrators of the electronic repository do not have any obligation to take legal action on my behalf in the event of a breach of intellectual property rights, or any other right, in the thesis/dissertation deposited.
Student Signature: ____________________________________________________
Acknowledgement
I wish to acknowledge the support and guidance received throughout the basic research, analysis and drafting of