Rebranding in Hero Motocorp
Synopsis of End Term Project
On
Analysis of consumer’s perception on Rebranding with reference to automobile industry (Two-wheeler segment)
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT NEW DELHI
1. PROJECT TITLE: Analysis of consumer’s perception on Rebranding with reference to automobile industry (Two-wheeler segment)
2. RATIONALE OF PROPOSED INVESTIGATION: Branding or rebranding a product is often a high cost investment for owners, but does not always result in a significant improvement in the consumer satisfaction and financial performance of the firm. . Despite this uncertainty, many two wheeler companies have Undertaken or are contemplating this risk because they understand there are changes in market demands and the decision to re-brand in the hope that it would allow them to leverage on an established brand name and operations framework promoting hike in operational efficiency and profitability.
Companies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention. The purpose of this project paper is to study drivers of the corporate rebranding phenomenon and to analyse the impact of such strategies on consumer behaviour. Moreover study from financial highlights of these firms will give us insights about whether the strategy adapted was a success or failure .This would help us to understand what kind of strategy works while rebranding in this volatile and unpredictable market
A rebranded product can be a success or can give negative returns therefore as a future manger, it is important to study how rebranding can effect consumer buying behaviour and financial performance of an organization in order to justify the huge investments involved.
3. LITERATURE REVIEW * “Review on Models and Reasons of Rebranding”- 2011 International Conference on Social Science and Humanity IPEDR vol.5 (2011, Singapore by Chai-Lee Goi and Mei-Teh Goi
This paper gives
On
Analysis of consumer’s perception on Rebranding with reference to automobile industry (Two-wheeler segment)
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT NEW DELHI
1. PROJECT TITLE: Analysis of consumer’s perception on Rebranding with reference to automobile industry (Two-wheeler segment)
2. RATIONALE OF PROPOSED INVESTIGATION: Branding or rebranding a product is often a high cost investment for owners, but does not always result in a significant improvement in the consumer satisfaction and financial performance of the firm. . Despite this uncertainty, many two wheeler companies have Undertaken or are contemplating this risk because they understand there are changes in market demands and the decision to re-brand in the hope that it would allow them to leverage on an established brand name and operations framework promoting hike in operational efficiency and profitability.
Companies changing their brand names are frequently reported in the business press but this phenomenon has as yet received little academic attention. The purpose of this project paper is to study drivers of the corporate rebranding phenomenon and to analyse the impact of such strategies on consumer behaviour. Moreover study from financial highlights of these firms will give us insights about whether the strategy adapted was a success or failure .This would help us to understand what kind of strategy works while rebranding in this volatile and unpredictable market
A rebranded product can be a success or can give negative returns therefore as a future manger, it is important to study how rebranding can effect consumer buying behaviour and financial performance of an organization in order to justify the huge investments involved.
3. LITERATURE REVIEW * “Review on Models and Reasons of Rebranding”- 2011 International Conference on Social Science and Humanity IPEDR vol.5 (2011, Singapore by Chai-Lee Goi and Mei-Teh Goi
This paper gives
Bibliography: 1. Chai-Lee Goi and Mei-Teh Goi (2011), Review on Models and Reasons of Rebranding,presented at the International Conference on Social Science and Humanity IPEDR 2