Reality Tv Influence on Teenagers
School of Communication and Creative Arts
Department of Communication and Media Studies
Bachelor of Communication ( Hons )
Prepared to | : | Ms. Christable Karunanayaka | | | | Prepared by | : | Wilson Siew Wei Sern , 47030 | | | Lee Shen May, Jolynn , 57233 | | | Chong Chun Hoong , 57424 | | | Kevin Chan Wei Siong, 58178 | Subject Name | : | Consumer Behavior | | | | Subject Code | : | MBMM 004 | | | | Title | : | Consumer Buying Process and Making Behavior Of Camera | | | | Submit date | : | 12 July 2012 | | | | | | | | | | | | | | | |
Table of Content 1 | Introduction of Camera........................................................... | 2 | | 1.1 History of Camera................................................................ | 2 | | 1.2 Digital Camera..................................................................... | 3 | | 1.3 Digital Single Lens Reflex ( DSLR).................................... | 3 | 2 | Literature Review.................................................................... | 4 | | 2.1 Demographics and Social Class........................................... | 4 | | 2.2 Market Segmentation with Lifestyle and Personality.......... | 5 | | 2.3 Consumer Learning, Habit and Brand Loyalty.................... | 6 | 3 | Analysis and Interpretation.................................................... | 8 | | 3.1 Result Quantitative Method................................................. | 9 | | 3.2 Result Quanlitative Method................................................. | 24 | | 3.3 Summary of the result.......................................................... | 26 | 4 | Conclusion................................................................................ | 26 | 5 | Reference’s ............................................................................... | 27 | 6 |
Department of Communication and Media Studies
Bachelor of Communication ( Hons )
Prepared to | : | Ms. Christable Karunanayaka | | | | Prepared by | : | Wilson Siew Wei Sern , 47030 | | | Lee Shen May, Jolynn , 57233 | | | Chong Chun Hoong , 57424 | | | Kevin Chan Wei Siong, 58178 | Subject Name | : | Consumer Behavior | | | | Subject Code | : | MBMM 004 | | | | Title | : | Consumer Buying Process and Making Behavior Of Camera | | | | Submit date | : | 12 July 2012 | | | | | | | | | | | | | | | |
Table of Content 1 | Introduction of Camera........................................................... | 2 | | 1.1 History of Camera................................................................ | 2 | | 1.2 Digital Camera..................................................................... | 3 | | 1.3 Digital Single Lens Reflex ( DSLR).................................... | 3 | 2 | Literature Review.................................................................... | 4 | | 2.1 Demographics and Social Class........................................... | 4 | | 2.2 Market Segmentation with Lifestyle and Personality.......... | 5 | | 2.3 Consumer Learning, Habit and Brand Loyalty.................... | 6 | 3 | Analysis and Interpretation.................................................... | 8 | | 3.1 Result Quantitative Method................................................. | 9 | | 3.2 Result Quanlitative Method................................................. | 24 | | 3.3 Summary of the result.......................................................... | 26 | 4 | Conclusion................................................................................ | 26 | 5 | Reference’s ............................................................................... | 27 | 6 |