Real Estate

Topics: Investment, Real estate, Marketing Pages: 3 (808 words) Published: January 31, 2013
Midterm/Book Review


George Nemi

English 1101: Wednesday
Professor Philip Glauber

Due Date (10.1.08)

Entreprenurial Investmet in Real Estate? You bet!

Real Estate 101: Building Wealth with Real Estate Investments; by Gary W. Eldred. Copyright in 2006 by Trump University.

. Dr. Eldred, a professor who has faculty positions in top universities, including Stanford, is the bestselling author of several real estate investing books that preach the importance of becoming a knowledgeable investor. Eldred’s latest book, Real Estate 101, is a “How To” on real estate investing for beginners that expands on his theory of being knowledgeable that includes thinking like an entrepreneur.

By thinking like an entrepreneur, the author means becoming a savvy investor by doing the research (due diligence), market forecasting, profit analysis and marketing. The most important thing for Eldred, however, is for the investor to see his real estate not as property but as a product to be marketed and sold.

Thinking like an entrepreneur starts with DUST, a system design by Eldred that stands for: Demand, utility, supply and transfer process. By learning this system you’ll be able to sharpen your entrepreneurial thinking and then turn your property into an MVP (most valued property). In this way, Eldred views rental properties as products that investors create, market and sell to renters like an entrepreneur would sell a product at a store.

Eldred complements this new, creative approach to investing by also including traditional methods of real estate valuation, timing and property management. He explains in detail the different formulas to value an income producing property, to calculate the return, and the net operating income. Finally Eldred reiterates...
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