Ready-to-Eat Breakfast Cereal Industry in 1994 (a)
CORPORATE STRATEGY 3E
LYNCH
Pearson Education November 2002
|Case Title |Source, Number, |Geographical and Industry |Case Decision Issue |
| |Length, Teaching Note|Setting, Company Size, | |
| | |Timeframe | |
|Chapter 1 |
|Ryanair |J&S, p870 | | |
|Dogfight over Europe: |HBSP |Ireland; airlines; 10 |In April 1986, the Ryan brothers announce that |
|Ryanair (A), (B), (C) |# 9-700-115 |employees; 1986 |their fledging Irish airline Ryanair will soon |
| |8p – (A) | |commence service between Dublin and London. For |
| |HBSP | |the first time, Ryanair will face formidable |
| |# 9-700-116 | |competitors such as Aer Lingus and British |
| |4p – (B) | |Airways on a major route. Students are asked to |
| |HBSP | |assess Ryanair's entry and anticipate the |
| |# 9-700-117 | |response of incumbent carriers. Teaching |
| |18p – (C) | |Purpose: Allows students to hone skills in |
| | | |competitor analysis and in the anticipation
LYNCH
Pearson Education November 2002
|Case Title |Source, Number, |Geographical and Industry |Case Decision Issue |
| |Length, Teaching Note|Setting, Company Size, | |
| | |Timeframe | |
|Chapter 1 |
|Ryanair |J&S, p870 | | |
|Dogfight over Europe: |HBSP |Ireland; airlines; 10 |In April 1986, the Ryan brothers announce that |
|Ryanair (A), (B), (C) |# 9-700-115 |employees; 1986 |their fledging Irish airline Ryanair will soon |
| |8p – (A) | |commence service between Dublin and London. For |
| |HBSP | |the first time, Ryanair will face formidable |
| |# 9-700-116 | |competitors such as Aer Lingus and British |
| |4p – (B) | |Airways on a major route. Students are asked to |
| |HBSP | |assess Ryanair's entry and anticipate the |
| |# 9-700-117 | |response of incumbent carriers. Teaching |
| |18p – (C) | |Purpose: Allows students to hone skills in |
| | | |competitor analysis and in the anticipation