ABSTRACT This study was undertaken to examine the reading habits and interests of urban working professionals, executives and managers in the Klang Valley. With an overall insight into the reading behaviour of this group, it is greatly hoped that there will be a greater awareness among corporate individuals and organizations as regards the importance of reading in knowledge acquisition and knowledge management. Reading is a vital behavioural factor in a knowledge-based society and an emerging knowledge economy. A total of 153 responses were collected in this study.
Generally, the reading attitude is very encouraging and a wide variety of materials was read, ranging from local newspapers, magazines, journals and books to foreign publications. There are also significant relationships between the gender, race and level of management of respondents and their reading pattern. The results of this study indicated that seniority plays quite a major role in influencing the reading pattern. INTRODUCTION "Malaysians should embrace reading as part of their lifestyle to become a truly knowledge-based society," Datuk Seri Najib Abdul Razak said at the Centennial Celebration Dinner of the MPH Group
The deputy prime minister said that once reading became part of one's life and formed a natural habit, the acquisition of knowledge would become easy -- something that is continuously accomplished without much conscious effort.
"This is the mindset that we want to instill in more Malaysians, the desire for continuous learning and quest for ever more knowledge. Unfortunately, the concept of reading as a lifestyle does not seem to be deeply rooted in Malaysia," he said
In fact, he said, reading seemed to have taken a back seat compared with television, films, the Internet and other forms of entertainment and he was disappointed to read the findings of a survey conducted last year which revealed that