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Re-inventing Ayur as a brand

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Re-inventing Ayur as a brand
T ABLE OF C ONTENTS
Ayur Herbals .............................................................................................................................. 3
SWOT ANALYSIS ................................................................................................................... 4
STP............................................................................................................................................. 4
Logo And Its Personality ........................................................................................................... 5
Product Variants......................................................................................................................... 6
Brand Strategies ......................................................................................................................... 7
Communication Strategy ........................................................................................................... 8
Product Strategy ....................................................................................................................... 11
Pricing Strategy........................................................................................................................ 13
Distribution Strategy ................................................................................................................ 14
Strategies for Revival ............................................................................................................... 16
Brand Strategy ...................................................................................................................... 16
Distributional Strategy.......................................................................................................... 17
Product Strategy ................................................................................................................... 17
Pricing Strategy
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