RBV And VRINO
RBV
Threshold Capability Resources:
Tangible
Financial Strength: Samsung Electronics is able to absorb less than expected financial figures as a result of the mother company’s semiconductor business which generates massive revenue and profit (AFP, 2015).
Physical Capital: The organisation has various facilities firmly established globally including Budapest, Texas, Suwon Gyonggi-do, Noida, Jiangsu, Moscow, Tokyo, Barcelona, Cleveland, Amsterdam and Tijuana (DataMonitor 2009).
Technological: The organisation currently holds over 100,000 patents (Samsung, 2015).
Intangible:
Human Resources (knowledge):
Samsung focuses on high skill recruitment particularly in areas such as engineering, I.T and management (Canada to Korea, 2015).
a. Investing more in research capability,
b. Because high technology companies need people who can innovate product in order to compete in the market
c. Improving training either for local employees or global employees
Capacity to innovate: In the past, Samsung primarily innovated products based on what competitors were producing. Samsung now has the capacity to innovate upon its own products alongside producing these products. It is the first Korean company recognised globally for innovation. International firms that initially refused technology transfers now face a fight to maintain their own technological capabilities (Ali, Park and Chevalier, 2010).
Reputation: Samsung Electronics is ranked third in a list of the most reputable companies in the U.S. and the only non U.S Company present in the top ten. There were over 27,000 respondents and a diverse range of characteristics to rate the company on. This increases an upward trend in recent years. Of particular note was its reputation in Vision & Leadership, Emotional Appeal, Products & Services and Financial Performance (Yeon-jin, 2015).
Perception of product quality: After Sales issues are rare at Samsung. The company may often study items that are returned in order to learn from the
Threshold Capability Resources:
Tangible
Financial Strength: Samsung Electronics is able to absorb less than expected financial figures as a result of the mother company’s semiconductor business which generates massive revenue and profit (AFP, 2015).
Physical Capital: The organisation has various facilities firmly established globally including Budapest, Texas, Suwon Gyonggi-do, Noida, Jiangsu, Moscow, Tokyo, Barcelona, Cleveland, Amsterdam and Tijuana (DataMonitor 2009).
Technological: The organisation currently holds over 100,000 patents (Samsung, 2015).
Intangible:
Human Resources (knowledge):
Samsung focuses on high skill recruitment particularly in areas such as engineering, I.T and management (Canada to Korea, 2015).
a. Investing more in research capability,
b. Because high technology companies need people who can innovate product in order to compete in the market
c. Improving training either for local employees or global employees
Capacity to innovate: In the past, Samsung primarily innovated products based on what competitors were producing. Samsung now has the capacity to innovate upon its own products alongside producing these products. It is the first Korean company recognised globally for innovation. International firms that initially refused technology transfers now face a fight to maintain their own technological capabilities (Ali, Park and Chevalier, 2010).
Reputation: Samsung Electronics is ranked third in a list of the most reputable companies in the U.S. and the only non U.S Company present in the top ten. There were over 27,000 respondents and a diverse range of characteristics to rate the company on. This increases an upward trend in recent years. Of particular note was its reputation in Vision & Leadership, Emotional Appeal, Products & Services and Financial Performance (Yeon-jin, 2015).
Perception of product quality: After Sales issues are rare at Samsung. The company may often study items that are returned in order to learn from the
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