Ratmir Sardarov
Ratmir Sardarov
BUS 306.02
Second World War, American society and Advertising If you are going to try to go to war, or to prepare for war, in a capitalist country, you have got to let business make money out of the process or business won’t work
Henry L. Stimson Thesis: World War II like nothing else had a profound impact on the United States. Introduction The World War II period is a great example how government can organize various private and public interests to persuade consumers to voluntarily make changes in their shopping habits, rate and duration of product use, and recycling behavior. Although no battles occurred on the American mainland, the war affected all phases of American society, and unlike during World War I, when companies cut back on advertising, World War II saw an increase in spending. This is mainly due to advertising agencies strategy where they focused on maintaining demand until the war was over and merchandise was available to consumers again. However, the economy not only sustained during that time and prepared itself for the end of war, but also grown from $2.1 billion in 1941 to $2.8 billion in 1945. Even though the war caused a massive distraction across the whole world, it positively affected the United State of America and played the major role in ending of the Great Depression. PRIOR THE WAR During 1930s America has been suffering from The Great Depression. The Great Depression was a severe economic crisis that made worldwide GDP to fell by 15% from 1929 to 1932. It was originated in the United States due to crash of the stock market on October 29, 1929. In just 2 years the industrial production fell by 46% and unemployment increased by 60%. The initial crash was initiated by a loss of confidence of investors and sudden drop in consumption. However, the crash had such a severe impact that it resulted stagflation, a situation in which money are increasing in value, not losing it. Therefore, holding money became
BUS 306.02
Second World War, American society and Advertising If you are going to try to go to war, or to prepare for war, in a capitalist country, you have got to let business make money out of the process or business won’t work
Henry L. Stimson Thesis: World War II like nothing else had a profound impact on the United States. Introduction The World War II period is a great example how government can organize various private and public interests to persuade consumers to voluntarily make changes in their shopping habits, rate and duration of product use, and recycling behavior. Although no battles occurred on the American mainland, the war affected all phases of American society, and unlike during World War I, when companies cut back on advertising, World War II saw an increase in spending. This is mainly due to advertising agencies strategy where they focused on maintaining demand until the war was over and merchandise was available to consumers again. However, the economy not only sustained during that time and prepared itself for the end of war, but also grown from $2.1 billion in 1941 to $2.8 billion in 1945. Even though the war caused a massive distraction across the whole world, it positively affected the United State of America and played the major role in ending of the Great Depression. PRIOR THE WAR During 1930s America has been suffering from The Great Depression. The Great Depression was a severe economic crisis that made worldwide GDP to fell by 15% from 1929 to 1932. It was originated in the United States due to crash of the stock market on October 29, 1929. In just 2 years the industrial production fell by 46% and unemployment increased by 60%. The initial crash was initiated by a loss of confidence of investors and sudden drop in consumption. However, the crash had such a severe impact that it resulted stagflation, a situation in which money are increasing in value, not losing it. Therefore, holding money became