1.Rational reasons for Schneider Electric going green.
Schneider Electric is energy management company. This year of world, energy efficiency is the hot-point should be focus. Lack of energy is the problem we need to face. Human continue to waste energy. About this case, our city, Hong Kong waste energy is top in the world. So, the society is start to attention the energy efficiency problem. Schneider Electric is top focus on energy efficiency company in Hong Kong. Schneider Electric find that, Hong Kong is a complete society, people attention and want to find the method save the energy. Schneider Electric see this is a opportunity, a huge opportunity for business. Schneider Electric's commitment to sustainable development can be summarized as follows: "Sustainable development is conducive to Schneider Electric, the Schneider Electric also conducive to sustainable development". They understand the new world must development energy efficiency business and they can find the opportunity on this case. Also, Schneider Electric same time to promote other green marketing activity, they know the responsibility about a big company, they think they should be promote some green activity because they keep the grown of the profit every year. This is their society responsibility based on they get the profit in this city. Also, Schneider Electric think that, keep to go green activity can efferent build up their company image, a good green image, can help them to attract more customer, beneficial their marketing strategy. Also, Schneider believe them, their company work about green marketing, keep to promote green activity can help their have good impact.
2.The impact of Schneider Electric environmental actions/green marketing practice on its business performance.
Schneider Electric’s main environmental actions is promote the energy efficiency and lack of energy problem, Schneider Electric service about the energy management of their customer, the direct impact is...
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