RAPORT FINAL STRATEGIC
Faculty of Business and Law
Module Title: Introduction to Strategic Management
Module Code: UGB 202
Module Leader: Gavin Mason
2014 – 2015
Seminar tutor: Alec Bickerton
Johnny Jabra
139100927
Executive Summary
This report will summarise the idea of Strategic management regarding a company as well as put theoretical ideas into practice. My chosen company is Starbucks, a company based in Seattle, USA with an over 40 year experience in delivering people their coffee daily. Starbucks is now known worldwide due to an expansion which many specialists would categorise as “aggressive”. This report will try to summarise all relevant factors so that one all areas are covered and one can have his own opinion.
1. Introduction
Starbucks corporation is an American launched company with an over 40 year experience when it comes to serving people their coffee and/or snacks . From a strategic point of view Starbucks is an excellent choice of a report containing analysis and implementation of ideas due to the fact that its market is at a mature point. A brief environmental analysis concluded in finding out that Starbucks is by far the company with the highest market share when it comes to cafes owned worldwide. In excess of 20,000 cafes have now been opened up by Starbucks in over 60 countries.
The aim of this report is to give the reader an overview of what strategic management is and how to figure out what strategies must be used and how to implement them. The definition of strategic management is the role management has when setting long term goals in order to implement cross functional theories trying to achieve the respective goals. ( Henry 2011)
2. Strategic analysis:
Their are three main questions which aid us in strategic analysis. Where is the business now? , How might the business be affected by what is happening or likely to happen? and how could the business respond to these likely changes? Also, their are a few tools which give us a
Module Title: Introduction to Strategic Management
Module Code: UGB 202
Module Leader: Gavin Mason
2014 – 2015
Seminar tutor: Alec Bickerton
Johnny Jabra
139100927
Executive Summary
This report will summarise the idea of Strategic management regarding a company as well as put theoretical ideas into practice. My chosen company is Starbucks, a company based in Seattle, USA with an over 40 year experience in delivering people their coffee daily. Starbucks is now known worldwide due to an expansion which many specialists would categorise as “aggressive”. This report will try to summarise all relevant factors so that one all areas are covered and one can have his own opinion.
1. Introduction
Starbucks corporation is an American launched company with an over 40 year experience when it comes to serving people their coffee and/or snacks . From a strategic point of view Starbucks is an excellent choice of a report containing analysis and implementation of ideas due to the fact that its market is at a mature point. A brief environmental analysis concluded in finding out that Starbucks is by far the company with the highest market share when it comes to cafes owned worldwide. In excess of 20,000 cafes have now been opened up by Starbucks in over 60 countries.
The aim of this report is to give the reader an overview of what strategic management is and how to figure out what strategies must be used and how to implement them. The definition of strategic management is the role management has when setting long term goals in order to implement cross functional theories trying to achieve the respective goals. ( Henry 2011)
2. Strategic analysis:
Their are three main questions which aid us in strategic analysis. Where is the business now? , How might the business be affected by what is happening or likely to happen? and how could the business respond to these likely changes? Also, their are a few tools which give us a