Ramada Case Study

This case study is about service marketing of Ramada Hotel Multan

SUBMITTED TO:

Mr. Nabeel Ahmed

Lecturer Public Sector Strategy Air University, Multan Campus.

SUBMITTED BY:

BEENISH TARIQ MB-11-01

HAMAD NAJAM MB-11-28

ACKNOWLEDGEMENT

We are thankful to Almighty Allah, Who is continuously guiding us in all the matters of our life, He is aware what we are doing & He has never left us helpless in any walk of life, thanks our Great Allah for providing us the opportunity to complete this case study on “Ramada Hotel Multan”

We are humbly grateful to our Respected Teacher “Nabeel Ahmed” who furnished us with the opportunity to learn the detailed knowledge of the Services in Hotel Industry by studying Ramada Hotel Multan service structure. To help us discharge our responsibility, he provided us with the worthwhile knowledge and continuous guidance. We are also thankful to all the people who helped us in the completion of this report in time.

Benish Tariq MB-11-01

Hamad Najam MB-11-28

Table of Content

Abstract 01 Introduction 02

Positioning & Segmentation Strategies 02
SWOT Analysis 05
Customized Services 06
Conclusion 06

Services in Hotel Industry:

A case study on Ramada Hotel Multan

Binish Tariq MB-11-01

Hamad Najam MB-11-28

MBA (Marketing)

Air University, Multan

Abstract:

This case study is written on Ramada Hotel, Multan. We discussed about marketing & segmentation strategies, the services it’s providing & how it’s differentiating