Ramada Case Study

Satisfactory Essays
This case study is about service marketing of Ramada Hotel Multan

SUBMITTED TO:

Mr. Nabeel Ahmed

Lecturer Public Sector Strategy Air University, Multan Campus.

SUBMITTED BY:

BEENISH TARIQ MB-11-01

HAMAD NAJAM MB-11-28

ACKNOWLEDGEMENT

We are thankful to Almighty Allah, Who is continuously guiding us in all the matters of our life, He is aware what we are doing & He has never left us helpless in any walk of life, thanks our Great Allah for providing us the opportunity to complete this case study on “Ramada Hotel Multan”

We are humbly grateful to our Respected Teacher “Nabeel Ahmed” who furnished us with the opportunity to learn the detailed knowledge of the Services in Hotel Industry by studying Ramada Hotel Multan service structure. To help us discharge our responsibility, he provided us with the worthwhile knowledge and continuous guidance. We are also thankful to all the people who helped us in the completion of this report in time.

Benish Tariq MB-11-01

Hamad Najam MB-11-28

Table of Content

Abstract 01 Introduction 02

Positioning & Segmentation Strategies 02
SWOT Analysis 05
Customized Services 06
Conclusion 06

Services in Hotel Industry:

A case study on Ramada Hotel Multan

Binish Tariq MB-11-01

Hamad Najam MB-11-28

MBA (Marketing)

Air University, Multan

Abstract:

This case study is written on Ramada Hotel, Multan. We discussed about marketing & segmentation strategies, the services it’s providing & how it’s differentiating

You May Also Find These Documents Helpful

  • Powerful Essays

    1. Build the management research question hierarchy for RAMADA RFS were eager to learn how to employ the right people and how to motivate those individuals. In planning, RFS wanted to include the “face-to-face employee input” with regard to hiring, training, and motivation. RFS must properly identify their dilemma and develop the management, research, investigative, and measurement questions. Based on the D. K. Shifflet survey of customer satisfaction, RFS could accurately state their management…

    • 1168 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Ramada Demonstrates Its Personal Best - A Case Study Ramada, like most mid-tier hotels, had become stagnant in customer service ratings. Management of Ramada Franchise Systems (RFS) knew that it was only a matter of time before ratings began to drop and true problems developed. RFS knew it was time to address the situation at hand. In doing so, RFS went to some of the leaders in customer service – Disney, Southwest Airlines, and Carlson Hospitality. RFS knew up front that one of the largest…

    • 1314 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Question 1: The Management Research hierarchy for Ramada Management Dilemma: * Increasing customer satisfaction Management Question: * How do we increase customer satisfaction? Research Questions: * What can management do to increase customer satisfaction? * How do we modify the training and hiring process in order to attract the best people and generate a low employee turnover? * How can Ramada attract employees who will display the correct attitude, motivation and service…

    • 289 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Written Assignments: CS1_Ramada Demonstrates Its Personal Best Description: Read the Ramada Demonstrates Its Personal Best case study and answer the three discussion questions. Instructions: Write your responses to the discussion questions in a Word document and upload it for grading. 1 Build the management-research question hierarchy for Ramada. Ramada’s Management-Research Question Hierarchy Clarifying the Research Question Discover the Management Dilemma Trends show that customer satisfaction…

    • 1538 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    code of ethics in Ramada Hotel Multan Submitted to: Sir Mubashir Durani Submitted by: Sidra Akram Roll number: BE-10-968 Subject: Business Ethics BBA (hons) Evening Institute of Management Sciences B.Z.U Multan. [pic] TABLE OF CONTENT 1: Code of Ethics 2: Ramada Hotel Multan Pakistan:…

    • 1757 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Case Study

    • 3648 Words
    • 15 Pages

    AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM), the largest automobile company in the world, was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious…

    • 3648 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    • Compare the two cases in terms of methods, costs (if applicable), and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore, both cases did not explicitly state vocabulary and ontology used. However, I can infer based on my knowledge in the field now that diseases, diagnoses, laboratory and procedures follow ICD 10, SNOMED, LOINC and CPT ontology for coding and that interoperability is achieved by…

    • 509 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marriott Case Study

    • 825 Words
    • 4 Pages

    640 Leigh Healey Alex Lutz November 30th | [Marriott Case Study] | Professor Triantis | 1. What is the weighted average cost of capital (WACC) for Marriott Corporation based on its target debt-equity ratio? Use a 34% tax rate. WACC = [(E/D+E) * Re] + [(D/D+E) * Rd(1-Tc)] Be = [1 + (1-Tc) d/e]*Ba 1.11 = [1+(1-.34}.41/.59]*Ba Ba = .76098 Using statistics from page four of the assigned case study: Risk Free rate (Rf) = 8.72 % (10yr rate) Rd = Rf + spread Spread…

    • 825 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study

    • 372 Words
    • 4 Pages

    Case Study Case study methods involve   Systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in-depth interviews, and participant observation. Types of case studies Stake (1995) suggests that researchers…

    • 372 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study

    • 5969 Words
    • 24 Pages

    Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem…

    • 5969 Words
    • 24 Pages
    Powerful Essays