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Ralph Lauren Strategic and Operational Plans Analysis

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Ralph Lauren Strategic and Operational Plans Analysis
Ralph Lauren Strategic and Operational Plans Analysis
XXXXXXX
MGT/521
3 March 2014
Professor Ronald Polk Ralph Lauren Strategic and Operational Plans Analysis
Ralph Lauren Corporation Mission and Vision: “Mission- to ‘redefine American style, provide quality products, create worlds and invite people to take part in our dreams’. Vision- ‘to represent American style with a dash of British elegance and the comfort of natural fibers” (Ralph Lauren, 2013).
The purpose of this analysis is to identify strategic and operational plans based upon current SWOT analysis, to include explanations and courses of action to achieve the related organization goals and the internal and external effects of our decisions to stakeholders.
Ralph Lauren Corporation a Fortune 500 company headquartered in New York, NY is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 45 years, Ralph Lauren 's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. (Enel SpA, 2013)
Enel Group is responsible for the production and development of energy at a globally, with a vast majority of operations Europe and the Americas. The Enel Group produced over 29 billion kilowatts in 2013 from sun, the Earth’s heat and water enough to supply the energy needs of more than 10 million dwellings as well restrict the emission of over 20 million tons of CO2 in the environment. Enel Green Power is a world leader in the market thanks to its well-balanced product mix, providing volumes of energy well over the sector average. Enel Group has an installed capacity of 8,900 megawatts from a mix of sources including wind, solar, hydroelectric, geothermal, and biomass. (Alina-Florentina, C. 2011) Enel Group has 750 plants operating in 16 countries in Europe and the Americas.

Strategic Plan:
The strategic plan


References: Ralph Lauren Corporation SWOT Analysis. (2013). Polo Ralph Lauren Corporation SWOT Analysis, 1-8.
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