Ralph Lauren: An Analysis Of Stereotypes

The mass production of consumer goods has led to a growth in the advertising market that has greatly impacted the twentieth century. Thus, advertisements have become a mundane part of people's lives. Ads appear on electronic devices, television, public transportation, magazines, and on many other forms of communication. Companies use advertisements to bring public awareness to goods and services and make as many consumers informed about their brands. Many of these businesses use manipulative tactics to influence people's choices, perceptions, and emotional responses to a specific good or service. Fashion advertisements are one example of the many ads that manipulate public perception. Ralph Lauren is a luxury clothing brand established in
Because the model in the advertisement is dressed in female clothing, it is geared more toward a young female audience. The model looks physically unhealthy as her legs are almost the size of her arms and her waist is smaller than her head. Since the model's body is medically impossible to attain, it is clear that Ralph Lauren has photoshoped the picture immensly, creating an unrealistic human body. As young girls become obsessed with achieving this “ideal” beauty, they become oblivious to what is more important in a person, and that is to achieve beauty on the inside and in the mind. This perception causes young girls to focus more on achieving distorted perfection, and less on learning to love themselves and the flaws that make each of them unique and beautiful. Young girls should aspire to become empowered women with vision, grace, self-awareness and self-love. They need to have respect for their intelligent minds and not feel the obligation to conform their bodies to what men and luxurious brands want them to look like. But, have bodies that keep them healthy and confident, no matter what shape or
By looking at this advertisement, Pecola would be consumed with the idea of looking like this model, no matter how impossible it may be.Pecola longs to be accepted in society, admired for her beauty, and have boys cherish her, not make fun of her. By looking up to this advertisement, her goal to fit in will be met only if she can look like this Ralph Lauren model. Pecola comes from an unstable family, in which, her father is a violent drunk, and her mother works endlessly to make ends meet for her children. Because her parents are not always around, Pecola yearns for their attention and love. By desiring to look like this model, who seems to have it all, Pecola will believe that she can obtain the respect and affection she never