The purpose of this research is to show the effects of racism in America. Racism is defined as one group assumes superiority over other groups that develop attitudes of arrogance and ignorance. Despite many laws and legislation attempts to eliminate the evils of racism, the problem focuses on the cultural differences of race, color and biological supremacy. Racism comes in the form of ethnic cleansing, hate groups, discrimination and restraint of equal rights. Over the last decade the media has become one of the major contributors of racism in the 21st century. The media have displayed labels on people of color from high- profile crime shows such as Law and Order and CSI, and lately from the George Zimmerman / Trayvon Martin trial. With the 9/11 attacks on America new racial views and violence began to surface targeting Arabs and people of Middle East descent. Latinos has now become an immediate target of racism due to the fear of taking jobs away from Americans. With the selection of Barrack Obama as president, most Americans believed that the nation was entering a color-blind society and racial healing, but that did not eliminate racism in America it only intensified it. In order for America to unite on the issue of racism, racial healing is important. In order for Americans to embrace post-racism and accept people of different cultural backgrounds, Americans through programs such as affirmative action, empowerment through education and positive cultural images of African-Americans, Asian-Americans, Arab-Americans and Latinos displayed by the media can help solve the problems of racism. By attacking the issues of racism positively and proactively we as a society of diverse cultures can eliminate and solve the reoccurrence of racism in America. Key Words: racism, discrimination, affirmative action, diversity, equal rights, culture
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