National identity is a debatable issue in most modern countries since there is no single ethnic country but more than four fifth countries all over the world consist of multi-ethnic groups, as Jiang (1997) argued. Therefore it is rather difficult to define a common point of a modern country. The multi-ethnic communities also cause conflicts within a society. However sports events often provide a channel to solidify citizens in a country, like the World Cup fever. At times sports affiliation also becomes a symbol of the country, such as football in the UK. Yet sometimes it leads debate on race and ethnicity. For example, the Tebbitt speaking, “A large proportion of Britain's Asian population fail to pass the cricket test. Which side do they cheer for? It's an interesting test. Are you still harking back to where you came from or where you are?” Taiwan is experiencing the ethnic conflict and sports affiliations and fandom provide a platform for consolidation and sometimes these become problems as …show more content…
They involve in people’s daily life through variety of pipelines. Two of the most influential mediums are the broadcast of global mega sports events and national education system. (Coakley 2001) The former boost in people‘s life through mass media such as the live broadcast of the football world cup. Through the media, audiences acquire mutual information, interpretation and entertainment. The latter embed sports participation to people since primary school. The influence of sports on the participants then continues with their life development. It may also affect to their relationship, activities and careers. General, both of the pipelines above contribute to participant’s memories since they affect people’s experience and feeling. As explained, memories occupy a considerable character in personal identity. As a result, sports influence people’s personal identity