REI: CSR Role Model

In conclusion REI is the leader that other business look up to or follow as a CSR role model. Incorporating social stewardship into the coop culture, REI provides leadership, volunteering and monetary means to drive responsibility into the ecofriendly communities. REI is involved with youth, adults and other areas that align with the outdoors and reducing greenhouse gases. This in turn helps drive a stronger values within REI consumers that ultimately keeps valued customers even though some of the prices are higher than the competition.