RBS

Powerful Essays
Topics: Marketing, Bank
THE ROYAL BANK OF SCOTLAND

Founded in 1727 and headquartered in Edinburgh, the Royal Bank of Scotland, with a market value of 9.2 billion GBP is one of the world's leading financial services groups, owning Direct Line Insurance, Coutts bank, The Ulster bank and Citizens Financial Groups.

MANAGING OPERATIONS:-

To maintain its status and improve ranking, RBS continually drives itself to enhance material management within the company and to extract greater value out of its human resources.

RBS works in a highly volatile and customer oriented soft system. Its manufacturing division is its primary means of transformation of resources into output. The Manufacturing Division of RBS dealing with routine banking functions like opening accounts,
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Starwood's main concern is to identify and satisfy customer needs and customize services to meet the desires of individual customers. In order to do so, Starwood has stressed on market segmentation. While focus is on the upscale portion of the lodging and vacation ownership markets, the brands cater to a diverse group of sub-markets within this market. For example, the St. Regis hotels cater to high-end hotel and resort clientele while Four Points delivers extensive services at more affordable rates. The customers are also segmented in business travelers and leisure-seekers. Innovative services for the business traveler include airport hotel programs and day-break services. Starwood's loyalty program, Starwood Preferred Guest has over 22 million members and has been an industry leading …show more content…
The brands continue to capture market share by cultivating new customers while maintaining customer loyalty.

Significant Presence in Top Markets:- The upscale hotel and resort assets are well positioned throughout the world. These assets are primarily located in major cities and resort areas.

Premier and Distinctive Properties:- A distinguished and diversified group of hotel properties throughout the world, are among the leading hotels in the industry and are providing the highest quality and service.

Scale:- As one of the largest leisure companies Starwood has the scale to support its marketing and reservation functions, contributing to lowering operations cost through purchasing areas such as insurance, energy, telecommunications, equipment and operating supplies.

Diversification of Cash Flow and Assets:- The diversity of brands, market segments served, revenue sources and geographic locations provides a broad base from which revenues is enhanced and global brands are

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