Ben And Jerrys Big Presentation Transcript
1. Ben and Jerry’s
2. Main Issue: Balancing Social Responsibility and Profits Sub-issues: When does economic responsibility override social responsibility: – Relationship with suppliers? – Management Relationship with media 3. Timeline Ben Cohen and Jerry Greenfield meet in 7th grade gym class. 1977 1963 Ben and Jerry move to Vermont and complete a $5 correspondence course in ice cream making. 4. Timeline Ben and Jerry open their scoop shop in a renovated gas station. 1980 1978 B and J begin packing their ice cream in pints to sell to grocery stores. 5. Timeline Time magazine hails Ben and Jerry’s as “The best ice cream in the world.” 1984 1981 Ben and Jerry offer a Vermont-only public stock offering. 6. Timeline Ben and Jerry’s has sales exceeding $4 million, a 1984 120% increase from the previous year. Ben and Jerry fight back against Haagen-Dazs with 1984 “What’s the Doughboy afraid of?” campaign. 7. Timeline The foundation is provided with 7.5% of the company’s pre-tax profits. Ben and 1985 Jerry’s has sales exceeding $9 million a 143% increase. The Ben and Jerry’s Foundation is established 1985 at the end of the year. 8. Timeline The company posts sales of just under $20 million a 100% increase over the 1986 previous year. Dreyers becomes master distributor for Ben and 1986 Jerry’s. 9. Timeline The company posts sales of 1987 just under $32 million up 59% from the previous year. Ben and Jerry are named to the 1987 Esquire Register, the magazine’s “annual honor roll of 1987 men and women whose accomplishments , values, and dreams reflect America at its best. 10. Timeline As of the end of the year there are more than 80 scoop 1988 shops in 18 states. Sales exceed $47 million, up 49% from 1987. Ben and Jerry are named U.S. Small Business Persons of the 1988 Year by President Reagan in a White House Rose Garden Ceremony 11. Timeline Sales exceed $58 million, up 1989 23% from 1988. Ben and Jerry receives Columbia University’s Lawrence A. Wien 1989 Prize for corporate social responsibility. 12. Timeline To help Vermont Dairy farmers the company pays a 1990 dairy premium of $1/2 million to farmers that supply milk to the company. The company enjoys sales of more than 77 million, an increase 1991 of more than 32% over 1989. 13. Timeline Total sales for 1992 are more than $131 million, an increase of 1991 36% over 1991. The company has sales of $97 million, an increase of 26% over 1992 1990. 14. The Hierarchy of Strategy Levels Enterprise Level Strategy Corporate-Level Strategy Business-Level Strategy Functional-Level Strategy 15. The Hierarchy of Strategy Levels Enterprise Level Strategy “To operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community - local, national, and international. “ Social Mission Statement 16. The Hierarchy of Strategy Levels Corporate-Level Strategy “To make, distribute and sell the finest quality all natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. “ Product Mission Statement 17. The Hierarchy of Strategy Levels Business-Level Strategy “Underlying the mission of Ben & Jerry's is the determination to seek new & creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the Company and for the communities of which they are a part.“ 18. The Hierarchy of Strategy Levels Functional-Level Strategy “To operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees.” Economic Mission Statement 19. The Clash of Ethical Systems Between Business and Government Business Ben and Jerry’s Government Individualistic Ethic Balanced Ethic Collectivistic Maximize Concession Minimize...
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