Grade Details - All Questions
(TCO 4) All are examples of first generation sustainable products except:
textiles, electric cars, and energy-efficient light bulbs
energy-efficient light bulbs.
4 of 4
(TCO 4) All of the following are characteristics of customer pre-purchase solutions except for __________.
4 of 4
(TCO 4) From an ecological point of view, the most critical stage for durable products is __________.
CORRECT --> use
All of the above
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(TCO 4) List three characteristics of customer pre-purchase solution.
Student Answer: 1. Customer satisfaction: if sustainable products and sustainable services do not satisfy customer needs, they will not survive in the market in the long run. 2. Dual focus: unlike purely environmental products, sustainable products have a dual focus on ecological and social aspects. 3. Life-cycle orientation: sustainable products have to consider the whole life cycle from cradle to grave: extraction of raw materials, transportation, manufacturing, distribution, use and post-use. Belz. Sustainability Marketing (1st ed). John Wiley & Sons, (UK). Retrieved from http://devry.vitalsource.com/books/9781119951261/id/L7-1-1
Answers will vary: Customer satisfaction, Life-cycle orientation, Continuous improvement, or Competing offers. @ Chapter...
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