Questions on Manville Corporation Fiber Glass

Better Essays
BWRR3093 Case Study 2 (Manville Corporation Fiber Glass Group Series)

Questions (week 1)

1. Why have Dr. Doll’s comments precipitated a crisis?

Because of the assumption “perception is everything”. Dr Doll would have to manage the immediate crisis due to this concept. People will afraid of fiberglass from the moment they heard that fiberglass is also carcinogenic as asbestos but it is appear less carcinogenic if compared with asbestos. The word “asbestos” which comes out from Dr Doll’s lip has created an atmosphere of worry among the stakeholders and reporters who attended the symposium. This is because asbestos was once a material banned from manufacturing

2. Does Manville have another asbestos on its hands? In your judgment, who or what was responsible for the asbestos disaster?

No, Manville has actually not producing asbestos, It was the press or media to create an perception in public that fiberglass is actually a man-made asbestos. Thanks you Dr Doll’s comparison on asbestos and fiberglass, now Manville is facing with disaster. Manville should responsible since at that moment asbestos was actually a dangerous material to be used but Manville or the asbestos manufacturer was keeping to conceal the fact. This action was then known to the public and caused Manville to receive pressure from the stakeholder and filed for bankruptcy.

3. What should Manville’s senior managers do in view of Anderson’s news? Be sure to consider the following:

a. Should they communicate with anyone? Who? What? How? When?

Manville’s senior should held a meeting not only among the CEOs but also with its employee in order to discuss the crisis. They can plan to discuss about the solution to be used or suggestion which will return the truth of fiberglass to Manville. A communication established is essential in creating a link and understanding between the workers and the top manager. Manville’s top manager should communicate as

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