Questionnaire Tools
Designing survey questions on food-related issues
Question design toolkit based on a theory of behavioural change
Jo d’Ardenne, Sally McManus, Julia Hall
Designing survey questions on food-related issues: Question design toolkit based on a theory of behavioural change
Jo d’Ardenne, Sally McManus, Julia Hall October 2011 Prepared for the Department of Health
Contents
Acknowledgements ............................................................................................ Executive summary ...........................................................................................
1 Introduction ............................................................................ 1
1.1 1.2 Background and aims .................................................................................................... 1 The Theory of Planned Behaviour (TPB) ...................................................................... 2
1.2.1 1.2.2 1.2.3
1.3
Why use the Theory of Planned Behaviour? ............................................ 2 What is the Theory of Planned Behaviour? .............................................. 3 Strengths and weaknesses of the Theory of Planned Behaviour ............. 6
Outline of report .............................................................................................................. 6
2 Mapping existing survey questions to TPB constructs ....... 8
2.1 2.2 Review of longitudinal surveys ..................................................................................... 8 Review of ‘Food and You’ questions .......................................................................... 11
2.2.1 2.2.2 2.2.3 2.2.4
Attitudes towards a behaviour ................................................................ 12 Social norms .......................................................................................... 14 Perceived behavioural control................................................................
Question design toolkit based on a theory of behavioural change
Jo d’Ardenne, Sally McManus, Julia Hall
Designing survey questions on food-related issues: Question design toolkit based on a theory of behavioural change
Jo d’Ardenne, Sally McManus, Julia Hall October 2011 Prepared for the Department of Health
Contents
Acknowledgements ............................................................................................ Executive summary ...........................................................................................
1 Introduction ............................................................................ 1
1.1 1.2 Background and aims .................................................................................................... 1 The Theory of Planned Behaviour (TPB) ...................................................................... 2
1.2.1 1.2.2 1.2.3
1.3
Why use the Theory of Planned Behaviour? ............................................ 2 What is the Theory of Planned Behaviour? .............................................. 3 Strengths and weaknesses of the Theory of Planned Behaviour ............. 6
Outline of report .............................................................................................................. 6
2 Mapping existing survey questions to TPB constructs ....... 8
2.1 2.2 Review of longitudinal surveys ..................................................................................... 8 Review of ‘Food and You’ questions .......................................................................... 11
2.2.1 2.2.2 2.2.3 2.2.4
Attitudes towards a behaviour ................................................................ 12 Social norms .......................................................................................... 14 Perceived behavioural control................................................................
References: Prochaska, J.O. and DiClemente, C.C. (1984) The Transtheoretical Approach: Crossing Traditional Boundaries of Therapy. Homewood, IL: Dow Jones Irwin.