Preview

Questionnaire on Youth Preferences Towards Buying Branded Mobile Phones

Satisfactory Essays
Open Document
Open Document
392 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Questionnaire on Youth Preferences Towards Buying Branded Mobile Phones
QUESTIONNAIRE ON YOUTH PREFERENCES TOWARDS BUYING BRANDED MOBILE PHONES

DEAR RESPONDENTS: THIS INFORMATION WILL BE UTILISED FOR THE ACADEMIC RESEARCH PURPOSE ONLY AND WE ARE THE STUDENTS OF MBA FROM GANPAT UNIVERSITY ASSURED YOU THAT IT WILL NOT BE UTILISED FOR ANY OTHER PURPOSE.

Q.1. Do you have mobile phone? Yes No

Q.2. which mobile brand you are currently using. Please check only one. 1. 2. 3. 4. 5. 6. L.G 7. Motorola 8. Lava 9. Micromax 10. Karbon 11. Others (Kindly specify :_______________________) Q.3. which particular mobile brand comes to your mind when you think of Mobile phone? 1. 2. 3. 4. 5. Nokia Sony Ericsson Samsung Apple Black berry 6. L.G 7. Motorola 8. Lava 9. Micromax 10. Karbon 11. Others (Kindly specify :_______________________) Nokia Sony Ericsson Samsung Apple Black berry

Q.4. which type of mobile phone you are using? 1. Color with camera 2. Touch screen 3. Dual sim 4. Smart phone Q.5. How frequently you change your mobile. a. b. c. d. Within 3 months Within 6 months Within 1 year Between 1 to 3 years

Please indicate the extent to which you agree or disagree with each of the following statement. 1=Highly disagree 2=Disagree 3=Neither disagree nor agree 4=Agree 5=Highly agree Statement generally youth believe in mobile brands that are endorsed by favorite Celebrities Investing in brand ambassadors is good strategy to create a good brand image Branded mobile hold you in higher esteem. 1 2 3 4 5

Q.6

Q.7 Q.8

Q.9 which of the following attributes do you check before buying branded mobile phone? Particular 1 A. B. C. D. E. F. G. H. I. J. K. Good brand image Publicity Better after sales service Brand market value Various functionality Re-sale value Price Design Free Accessories & gift Size Discount 2 3 4 5

Q.10 following attributes affects the youth preference for buying branded Mobile phones. Attributes Big company with wider distribution. Good warranty and after service. Better price and slightly less quality Wide
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    bus 330 final
    • 2207 Words
    • 6 Pages

    bus 330 final

    1. In terms of the four utilities of the customer values the first that comes is the functionality of the phone. The first function which comes to notice is the larger display. A larger display means a larger screen and a lot more content. The popping up and down of banners is more robust than it was before. The phone is not only large but it’s also thinner than before. The phone has improved on its display and resolution. The new resolution is 1920 × 1080. The architecture is now available in 64 bit. The aperture of the camera is very high at 2.2/f. and the video recording is very good at 60fps.…

    • 2207 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Compare and Contrast Essay (Cellphones)
    • 771 Words
    • 4 Pages

    Compare and Contrast Essay (Cellphones)

    In this paper I am to compare and contrast three cell phones for my company or organization’s use. I have researched the three phones that I like; I also have to give my recommendation for the best model phone for the organization.…

    • 771 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Business Research
    • 7605 Words
    • 31 Pages

    Business Research

    Rahmani Vahid Master of Business Management E-mail: rahmani_vahid@hotmail.com Tajzadeh Namin Aidin Ph.D student of Marketing at Dallas University E-mail: Aidin_tajzadehnamin@yahoo.com Received: November 21, 2011 doi:10.5539/ibr.v5n5p132 Abstract The process of deciding over (choosing) a brand may be influenced by situation and content. “Brand attitude” and “corporate attitude” affect consumer’s brand choice and re-buying rate. The findings of the study can provide companies and active players in production, marketing, and sale of cell phones with practical suggestions as well as guidelines on how to meet consumer’s needs. In this descriptive survey, a questionnaire with 57 questions was used to gather required data. The statistical population consisted of buyers and users of cell phones in cell phone shopping centers in Tehran. A combination of multi-stage cluster sampling and judgment sampling was employed. In total, 385 questionnaires were analyzed. SPSS and LISREL were used for descriptive and inferential analysis of data and hypothesis test based on confirmatory factor analysis and structural equation modeling. The findings suggest a significant relationship between the variables “brand attitude”, “corporate attitude”, and “product (cell phone) choice”. In addition, no significant relationship was found between individual decision making processes (independent or mediated) and product choice. Keywords: Brand, Attitude, Consumer’s behavior, Product choice, Cell phone 1. Introduction The fact that the total number of mobile subscriptions passed the 5 billion…

    • 7605 Words
    • 31 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Nokia Marketing Research
    • 1483 Words
    • 6 Pages

    Nokia Marketing Research

    The purpose of the project was to conduct a customer satisfaction research with the mobile phone users.QMobile mobile Phone being are client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones, Samsung, Nokia etc.…

    • 1483 Words
    • 6 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    mobile phones
    • 499 Words
    • 2 Pages

    mobile phones

    Consumers have when choosing between different mobile phone brands. The study was built upon six key attributes (telephone features, connection fee, access cost, mobile-to-mobile phone rates, call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well, although respondents tended to overestimate the importance of features, call rates and free calls and underestimate the importance of a monthly access fee, mobile-to-mobile…

    • 499 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Business Report
    • 3520 Words
    • 15 Pages

    Business Report

    References: 6. Castells, M., Fernandez- Ardevol, M., Qui, and J.L. and Sey, A., (2007) Mobile…

    • 3520 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    pob survey
    • 423 Words
    • 2 Pages

    pob survey

    Thank you for taking the time to fill in this questionnaire. I am Chris Jack a 5th form student of St. Joseph's College. The topic I’m investigating is entitled: WHAT IS THE MOST POPULAR BRAND OF CELL PHONE AT ST. JOSEPH'S COLLEGE?…

    • 423 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nmmm
    • 2465 Words
    • 10 Pages

    Nmmm

    Product choice: then I choose one mobile phone which suites my needs and in my budget.…

    • 2465 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    MKT
    • 1000 Words
    • 3 Pages

    MKT

    Consumers in the choice of products and brands, according to some clues are generally required to form an overall impression of the quality of products. When the characteristics of the product itself can indicate the intrinsic quality of the product to a large extent, the consumer may mainly base on internal cues rather than external cues to judge and evaluate the quality of the product. For example , consumers can purchase the Samsung mobile phones will be able to touch hands with seeing and generally make judgments on the quality of good and bad , consumers usually make a purchase choice based on phone features . When the phone features indicate the role of product quality is relatively small, and the lack of consumer confidence when buying, consumers may rely more on the phone's external clues, form perception of product quality. The reason why consumers in many cases based on the level of external cues to evaluate the quality, in addition to the inherent product does not have much of a clue sometimes indicative of, the other two very important reason is that the limitations of their own knowledge of the existence of the risk with the purchase and consumers insufficient information. Since consumer spending knowledge in this area is very limited, with these products, the risk of service is relatively high, so the time of purchase, had to resort to reputation, price, service personnel…

    • 1000 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Brm Abstract
    • 261 Words
    • 2 Pages

    Brm Abstract

    The penetration of mobile handsets and the increased dependence on it for entertainment and day-to-day activities, results into a quest for finding an ideal mobile handset. “Gen Z” is one such project to identify the bundle of attributes that make the best value proposition for the target segment of Student-Youngsters.…

    • 261 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Uai Questionairre
    • 601 Words
    • 3 Pages

    Uai Questionairre

    2. You mentioned earlier that you are aware of a cell phone. Of these following brands, which are you aware of?…

    • 601 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Principles of marketing black berry
    • 1414 Words
    • 6 Pages

    Principles of marketing black berry

    There are many factors affecting a consumer’s behavior. Nominate THREE of them and relate them to the case by giving examples and personal observations of why people shifted from BlackBerry to Iphone?…

    • 1414 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Micromax Questionirie
    • 521 Words
    • 3 Pages

    Micromax Questionirie

    QUESTIONNAIRE FOR SELLER 1. Which mobile brand has more demand? A. Nokia B. Samsung C. Micromax D. Other 2. Do you keep Micromax mobile phones? A.…

    • 521 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    2.4.7 Technology Acceptance Model
    • 1497 Words
    • 6 Pages

    2.4.7 Technology Acceptance Model

    A 2012 study in University of Nairobi to examine the factors affecting consumer buying behavior among undergraduate students showed their preference towards mobile phone brands and factors affecting or determining their purchase behavior. The study revealed that, phones attributes, name of the brand, price, quality and durability were important factors to be considered when purchasing a mobile phone. Safety is another factor that was captured as something that would make one change a mobile phone brand to another.…

    • 1497 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing
    • 293 Words
    • 2 Pages

    Marketing

    Select any mobile handset and mobile company and then evaluate its positioning strengths or weakness in terms of attributes, benefits, values, brand name and brand equity. (10 marks)…

    • 293 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics