QUESTIONNAIRE ON YOUTH PREFERENCES TOWARDS BUYING BRANDED MOBILE PHONES
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Q.1. Do you have mobile phone? Yes No
Q.2. which mobile brand you are currently using. Please check only one. 1. 2. 3. 4. 5. 6. L.G 7. Motorola 8. Lava 9. Micromax 10. Karbon 11. Others (Kindly specify :_______________________) Q.3. which particular mobile brand comes to your mind when you think of Mobile phone? 1. 2. 3. 4. 5. Nokia Sony Ericsson Samsung Apple Black berry 6. L.G 7. Motorola 8. Lava 9. Micromax 10. Karbon 11. Others (Kindly specify :_______________________) Nokia Sony Ericsson Samsung Apple Black berry
Q.4. which type of mobile phone you are using? 1. Color with camera 2. Touch screen 3. Dual sim 4. Smart phone Q.5. How frequently you change your mobile. a. b. c. d. Within 3 months Within 6 months Within 1 year Between 1 to 3 years
Please indicate the extent to which you agree or disagree with each of the following statement. 1=Highly disagree 2=Disagree 3=Neither disagree nor agree 4=Agree 5=Highly agree Statement generally youth believe in mobile brands that are endorsed by favorite Celebrities Investing in brand ambassadors is good strategy to create a good brand image Branded mobile hold you in higher esteem. 1 2 3 4 5
Q.9 which of the following attributes do you check before buying branded mobile phone? Particular 1 A. B. C. D. E. F. G. H. I. J. K. Good brand image Publicity Better after sales service Brand market value Various functionality Re-sale value Price Design Free Accessories & gift Size Discount 2 3 4 5
Q.10 following attributes affects the youth preference for buying branded Mobile phones. Attributes Big company with wider distribution. Good warranty and after service. Better price and slightly less quality Wide...
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