Questionnaire on Chocolates

Name : ____________________________________________

Gender : _____________

Age group :

16-20 yrs
21- 30 yrs

What do you normally prefer to eat as a sweet item ___________________________

Do you like chocolates?

Very much
Okay
Not much
Not at all

How many times you buy chocolates?

Once every day
2- 3 times a week
Once a week
On special occasions only
Others, please specify

What do chocolates signify to you?

________________________________________

Where do you normally buy chocolates from?

Your local kirana shops
Supermarkets like Big Bazaar

Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)

Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavors

Which brand of chocolates you prefer?

Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, please specify _______________________________________________

Why do you prefer that particular brand?
__________________________________________________ ___________
__________________________________________________ ___________

Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe __________________________________________________ ___________
__________________________________________________ ___________

Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?

Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste?
__________________________________________________ __________________________________________________ ______________________

Do continue eating chocolates of a company if it has some controversy in market or do you lose trust?

Yes
No

Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your decision of buying a