Questionnaire for Sunfeast

QUESTIONNAIRE FOR RETAILERS

Q1. Which brand has better supply/distribution of its products? o Parle o Priya gold o Sunfeast o Britannia
Q2. Which brand offers you better profit margin ? o Parle o Priya gold o Sunfeast o Britannia
Q3. Rate on the basis of sales 1 2 3 4 5
Parle o o o o o
Priya gold o o o o o
Sunfeast o o o o o
Britannia o o o o o

Q4. Which brand gives maximum offers/discounts ? o Parle o Priya gold o Sunfeast o Britannia
Q5.Which brand has the maximum product line ? o Parle o Priya gold o Sunfeast o Britannia
Q6. Which brand allows you the maximum credit period? o Parle o Priya gold o Sunfeast o Britannia

Q7. Rank the sunfeast biscuits on the basis of their demand? 1 2 3 4 5
Sunfeast marie lite o o o o o
Sunfeast milky magic o o o o o
Sunfeast glucose o o o o o
Sunfeast dream cream o o o o o
Sunfeast choco-fills o o o o o
Sunfeast dark fantasy o o o o o

Q8. Rate on the basis of following attributes :
A. How much effective the distribution channel is? o V.good o Good o Average o Poor
B. How good their product replacement process is ? o V.good o Good o Average o Poor
Q9.Which Sunfeast packet size sells the most? o Single pack o Double pack o Money saver
Q10. Which is the most important criteria for selection by the customer? o Price o Packet size o Brand o Any