Questionnaire for Smartphone Market

Smart Phones Questionnaire
Date: -----------------

1. Please select your Gender Group a. Female b. Male

2. Please select your marital status b. Single b. Married

3. Please select an age group c. <18 b. 18-25 c. 25-35 d. 35-45 e. >45

4. Do you know what a smart phone is? d. Yes b. No

5. Do you own a smart phone? e. Yes b. No

6. Your current phone was recommended by: f. Retailer b. Friend / Family c. Social Media d. Own research

7. Are you intending to buy a smart phone in the coming year? g. Yes b. No

8. Which operating system do you prefer? h. IOS b. Windows c. Android d. Others

9. How much are you willing to spend on a smart phone? i. <$300 j. $300-$499 k. $499-$699 l. $700-$1000 m. >$1000

10. What do/would you use your smart phone for? (Rarely) (Mostly)
Work/Reports 1 2 3 4 5
Entertainment/Games 1 2 3 4 5
Email 1 2 3 4 5
Social Media 1 2 3 4 5
Video/Voice Calling Apps 1 2 3 4 5
Listening to Music 1 2 3 4 5
Photography 1 2 3 4 5

11. What do you consider important when choosing a smart phone? (Least important) (Most important)
Functionality 1 2 3 4 5
Name of brand 1 2 3 4 5
Connectivity 1 2 3 4 5
Price 1 2 3 4 5
Interoperability 1 2 3 4 5
Operating system 1 2 3 4 5
Storage 1 2 3 4 5
Battery life 1 2 3 4 5
Data transfer 1 2 3 4 5
Applications 1 2 3 4 5
Size 1 2 3 4 5
Design / Color 1 2 3 4 5
Ease of use 1 2 3 4 5
Bluetooth 1 2 3 4 5
NFC 1 2 3 4 5
GPS 1 2 3 4 5
Camera Resolution 1 2 3 4 5
Feature-rich 1 2 3 4 5
Music Playing 1 2 3 4 5
Durability 1 2 3 4 5

12. Would you prefer a phone that has the same operating system as your computer?
(Least