Questionnaire Design Assignment #2
Chapter 7 and Chapter 8
Assignment #2 Part 1
Your team will design a 2 page cross sectional survey questionnaire to collect data for your project.
You must refer to and use all the set up and design decisions you made in developing your Assignment #1 (Management Decision, Research Problem, Questions, Objectives, Research Design decisions, Target Population and so on.) To tie it all together your questionnaire must ask questions designed to collect data that will become useful information to help management make their decision. Therefore, each question should relate to specific variables you identified in Assignment #1. Remember that this questionnaire must determine that you are surveying your “Target Population”. Therefore you need a qualification question(s) early and perhaps descriptive demographic data at the end.
Assignment #2 Part 2
Write a brief analysis of 5 different questions or sets of questions and state: a. How will the information help solve the Management Decision Problem? Is this basic or classification data? b. Identify the form of response. Is it closed ended fixed alternative or open ended. Is it nominal, ordinal, interval or ratio? c. If it is measuring intangibles (attitudes, opinions), identify the kind of Scale of Measurement chosen. (see chapter 7-2a,b,c, Note the scales in 7 – 2a are easiest to create and identify.)
All questionnaires begin with an Introduction and end with a Thank You.
Below you will find an example 2 page, 27 point questionnaire that uses a variety of question types (open and closed) and different kinds of scales of measurement. This questionnaire is designed to survey “College Students” about their movie going habits. The Research Design is Descriptive using a cross sectional sample survey. The first question is a skip question to segment movie going from non-movie going students. It is a “Closed Ended” Dichotomous...
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