Questionnaire

Topics: Brand, Brand management, Advertising Pages: 10 (551 words) Published: December 20, 2014
1. Please indicate your Age Group
18-24
25-34
35-44
45 and above

2. Please indicate your Gender
Male
Female
3. Please indicate your Ethnicity
Malay
Chinese
Indian
Central Asian
Other………………..
4. Income Group
RM 2000- RM 4000
RM4000 - RM 6000
RM 6000- RM 8000
RM 8000 and above
5. Occupational Status
Self Employed
Employed
Unemployed
Retired
Student
Others………………..

Customer Behavior
6. Do you drink any Isotonic Drink?
YES
NO
I don’t like
7. What is your impression about Isotonic Drink?
Joy
Healthy
Relaxing
Energy
Calm down
Fresh
Others
8. How often do you purchase Isotonic Drink?
Once-twice in a day
Once-twice in a week
Few in a month
Once in a year
I don’t buy
9. How this following Factors influence you to buy Isotonic Drink? Factors
No Influence
Influnce
Moderate
High Influence
Most Influence
Brand

Product Quality

Advertisement

Health benefits

Confidence

Brand
10. What brand do you prefer most in Isotonic Drink?
Brand
Not Acceptable
Acceptable
Moderate
Good
Excellent
100Plus

Review

ISO

Power

7Plus

11. How does brand influence on customer preference and in brand management? No Influence
Influence
Moderate
High Influence
Most Influence
1
2
3
4
5

12. Isotonic Drink Brands are differentiated with product quality and customer preference. Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

13. Brand Image of Isotonic Drinks creates the value on the following factors Factors
Not Acceptable
Acceptable
Moderate
Good
Excellent
Customer Satisfaction

Competitive Environment

Service Quality

Differentiation

Product Quality
14. Please rate the product quality of following brand
Brand
Not Acceptable
Acceptable
Moderate
Good
Excellent
100Plus

Review

ISO

Power

7Plus

15. Product Quality change customer perception and preference towards brand Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

16. Quality of the product creates value on the brands and high demand from customers Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

17. Isotonic Drinks and Brand must be presented with high quality on the product and service Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

Advertisement
18. Advertising the brand and drinks create high value on customer preference Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

19. Please rate the advertisement and promotions of Isotonic Drinks in different promotional factors Media Stream
Least
Presence
Low
Presence
Moderate
Presence
High
Presence
Very High Presence
Radio

Magazines

Television

Online

20. It is worthy for Isotonic Drinks and Brand to make promotions on their product and service Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

21. 100Plus and Review brands have high promotional activities than other brands Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

Health Benefits
22. Isotonic Drinks are more effective for human health
Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

23. Healthy product creates competitive environment towards beverage industry Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

24. Please the level of competitiveness of the following brands Brand
Not
Competitive
Low
Competitive
Moderately
Competitive
Highly
Competitive
Very Highly
Competitive
100Plus

Review

ISO

Power...
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