“A study to assess the newspaper subscription potential among students of Desh bhagat University”
Q1. Are you aware of different newspapers available in your locality?
Q2.Which newspaper do you prefer read the most?
TOI Hindustan Times
Daily Mail Economic Times
Business today Dainik Bhaskar
Q3.What is the pattern of your Readership per day as far as newspapers are concerned?
More than one newspaper One per day
Q4. Which News do you consider the most while purchasing a Newspaper?
(Tick any One)
Political news Entertainment
Advertisements and Offers Local news
Q5. Do you purchase same Newspaper every time?
Q6. If yes then, what influence you the most to buy that particular news paper?
Q7. Does advertisement plays any vital role in your buying behavior.
Q8. If yes, which type of advertisement you like in it?
Electronics and technological New product launch
Q9. How much are you satisfied with your preferred Newspaper?
Highly satisfied Satisfy
Q10 In case you wanted to switch over to another Newspaper which one it will be?
The economic times The Times of India
Hindustan times Amar ujala
Business Standard Dainik Jagran
The Tribune Others
Q11. Which factors influence you for switching over to another Newspaper?
Price Quality of content
Q12. Would you like to subscribe to a Daily Newspaper service if it is provided by the university at convenient prices?
Q13. If yes, rate the news papers from 1 to 5 based on your preference?
The economic times
Q14. Express in 50 to 100 words, what exactly you