1) What are Bahrain Bay’s four foundational philosophies, and how might they be used as marketing tools? 2) What would you see as being Bahrain Bay’s mission?
“Building Customer Relations for the Future”. Based on the Bahrain Bay’s mission, I think it describes the ventures because through out the development of the project we can see that it’s becoming bigger and bigger with every new customer or best described as a new member of this business environment. 3) What is the MIPIM, and why was it is important for Bahrain Bay to target its potential customers, investors, developers, and retailers? MIPIM is a trade show that its organizers describe as a market for international property trade. It takes place annually in Cannes, France. It was really important for the venture to make some sort of appearance there to get the attention of nearly 26,000 property and investment professionals from around the world, which included investors that were looking to contribute in such project. 4) Why might the Kingdom of Bahrain be an attractive location for overseas investors? The kingdom of Bahrain was an attractive location for overseas investors because of its stable rather booming economic status as a major financial and commercial center, as well as many rising projects like Bahrain Investment Wharf, Bahrain Financial Harbor, Bahrain City Center and many others. 5) What are the Bahrain’s closet competitors for inward foreign investment? I think the Bahrain’s closet competitors for inward foreign investment was Qatar, Kuwait, Saudi Arabia and of course U.A.E majorly Dubai. 6) What part of the marketing mix is related to the football sponsorship, and what function does it perform?
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