Quantitative and Qualitative Research

Powerful Essays
Quantitative and Qualitative Research
Sheri Doubleday

May 16, 2011

Research procedures depends on the analyzing data and questions on the topic being researched. All research can be differentiated on the basis of whether its methodology produces mostly numerical data (e.g., scores and measurements) or mostly narrative data (e.g., verbal descriptions and opinions) (Mertler, C. & Charles, C. 2011, p 24). Qualitative research and quantitative research are two types of research methods. Qualitative research involves analysis of data such as words, pictures, or objects. The purpose of qualitative research is of a complete, detailed description. Most researchers may not know exactly what he/she might be looking for in advance. Qualitative is usually recommended during the early phases of the research to help design the search as it is further researched. When data is being gathered, it is usually done by the researcher. The data consist of mainly words, pictures or objects. Qualitative data is time consuming and is harder to generalize the data gathered. Qualitative is useful for studying a limited number of cases, it is based on categories of meaning, provide individual case information. This type of research is great for understanding personal experiences form an insider’s viewpoint and how the participant interprets the data such as self-esteem.
Qualitative researches also have weaknesses to consider. Some of the findings might be unique to the research study and not generalize to other people or settings. Qualitative research is difficult to make quantitative predictions. Hypothesis and theories are difficult to test and have lower credibility with some administrators of programs. Qualitative takes more time to collect data than it does for quantitative research. Qualitative is influenced by the researcher’s personal biases than statistics.
Quantitative research is to classify the features and count them. Quantitative research is usually an attempt



References: (2011). What is quantitative research? by djs research ltd. Retrieved from http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=11&Itemid=64 Curacao Dolphin Therapy & Research Center,. (2004). Curacao dolphin therapy & research center Dolphin Research Center,. (2011). Research at drc. Retrieved from http://dolphins.org/research _DRC.php Dolphin Therapy Bali,.(2007). Dolphin assisted therapy-dat. Retrieved from http://balidolphintherapy.com/dlphin_therapy_bali_indonesia_how_work.html Dr. Lukina,. (2001). Dolphin assisted therapy. Retrieved from http://www.dolphinassistedtherapy.com/index.htm Mays, N., & Pope, C.. (2000). Qualitative research in health care. BMJ Publishing Group. Mertler, C. & Charles, C. (2011). Introduction to educational research (7th ed.). San Francisco: Allyn and Bacon. Tiggerlily1999,. (1999). Dolphin assisted therapy. Retrieved from http://tiggerdolphin.tripod.com/DAT.html Wasserman, J.. (2207). Qualitative research.(D.Cormack, Ed.) Qualitative Research, 7(2), 688- 91

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