12/03/2015 04:50
Benefits Perceived (General)
This survey measures the perceived role of car brands in reaching goals and attaining dreams. It can be used as part of hierarchical value mapping. These are general benefits that can be modified to specific benefits as needed.
Thank you for taking our survey today. We are studying how people view goals. Please take a few minutes and tell us how you view your goals.
Your responses are completely anonymous so please feel free to express your true opinions.
Please indicate your level of agreement with these statements about the benefits of achieving future goals.
Strongly
Disagree
Disagree
Neither Agree nor Disagree
Agree
Strongly
Agree
Achieving FINANCIAL GAIN plays a role in reaching my future goals.
Achieving PERFORMANCE
GAIN plays a role in reaching my future goals.
Achieving PHYSICAL GAIN plays a role in reaching my future goals.
Achieving PSYCHOLOGICAL
GAIN plays a role in reaching my future goals.
Achieving SOCIAL GAIN plays a role in reaching my future goals. Achieving GAIN IN
CONVENIENCE plays a role in reaching my future goals.
Achieving FINANCIAL GAIN is important in attaining my dreams. Achieving PERFORMANCE
GAIN is important in attaining my dreams.
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12/03/2015 04:50
Achieving PHYSICAL GAIN is important in attaining my dreams. Achieving PSYCHOLOGICAL
GAIN is important in attaining my dreams.
Achieving SOCIAL GAIN is important in attaining my dreams. Achieving GAIN IN
CONVENIENCE is important in attaining my dreams.
Achieving FINANCIAL GAIN is important for becoming the person I want to be.
Achieving PERFORMANCE
GAIN is important for becoming the person I want to be. Achieving PHYSICAL GAIN is important for becoming the person I want to be.
Achieving PSYCHOLOGICAL
GAIN is important for becoming the person I want to be. Achieving SOCIAL GAIN is important for becoming the person I want to be.
Achieving GAIN IN
CONVENIENCE is important for becoming the person I want to be.
Click to write the question text
Click to write Choice 1
Click to write Choice 2
Click to write Choice 3
The next section deals with the likelihood of receiving a specific benefit type from the brand of car you drive. How likely is your purchase of an unfamiliar brand of car to lead to a PERFORMANCE GAIN for you because it would function extremely well and exceed your needs, desires and expectations very well?
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Extremely
Unlikely
12/03/2015 04:50
Moderately
Unlikely
Somewhat Unlikely
Neither
Somewhat
Likely
Moderately
Likely
Extremely
Likely
How likely is your purchase of an unfamiliar brand of car to lead to a PHYSICAL GAIN for you because it would be safe and very beneficial?
Extremely
Unlikely
Moderately
Unlikely
Somewhat Unlikely
Neither
Somewhat
Likely
Moderately
Likely
Extremely
Likely
How likely is your purchase of an unfamiliar brand of clothing will lead to a PSYCHOLOGICAL GAIN for you because it would fit in well with your self image or self-concept?
Extremely
Unlikely
Moderately
Unlikely
Somewhat Unlikely
Neither
Somewhat
Likely
Moderately
Likely
Extremely
Likely
How likely is your purchase of an unfamiliar brand of car to lead to a GAIN IN CONVENIENCE because you wouldn't have to waste a lot of time and effort before having your needs satisfied?
Extremely
Unlikely
Moderately
Unlikely
Somewhat Unlikely
Neither
Somewhat
Likely
Moderately
Likely
Extremely
Likely
Finally, tell us a little about yourself so we can better understand your answers.
What is your gender?
Male
Female
How old are you?
Under 13
13-17
18-25
26-34
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12/03/2015 04:50
55-64
65 or over
What is the highest level of education you have completed?
Less than High School
High School / GED
Some College
2-year College Degree
4-year College Degree
Masters Degree
Doctoral Degree
Professional Degree (JD, MD)
What is your annual salary (including bonuses and commissions) in U.S. dollars?
$0 - $25,000
$25,001 - $50,000
$50,001 - $75,000
$75,001 - $100,000
$100,001 - $125,000
$125,001 - $150,000
$150,001 - $175,000
$175,001 - $200,000
$200,001+
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