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Quality Management-Toyota

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Quality Management-Toyota
Quality Management within Toyota Motor Company
Webster University

Abstract
This paper explores multiple published articles discussing Toyota Motor Company’s strengths, weaknesses, opportunities and threats. A review of Toyota’s decisions to hide important information prior to recalls leads us to a discussion of where Toyota can go from here. The paper includes recommendations for Toyota Motor Company in order to move forward after their 2010 recalls. In addition, organizational changes will assist Toyota Motor Company in overcoming their recall problems.

Quality Management within Toyota Motor Company After a number of discouraging recalls at Toyota Motor Company in 2010, a number of quality management techniques were implemented. Toyota Motor Company’s SWOT Analysis played into the newly implemented quality management techniques. Toyota’s strengths allowed them to fight back quickly against these recalls that could have ultimately led to Toyota’s fall from one of the top motor company’s. Toyota Motor Company’s strengths include dominant position in the marketplace, strong brand recognition, strong focus on research and development, and broad production and distribution network. In addition to Toyota’s strengths, their weaknesses were reviewed in order to find opportunities to capitalize upon. The recalls were obviously a large weakness at Toyota. Opportunities were reviewed which included the growth of the global automotive industry. Last, Toyota’s threats were reviewed. Here it was found that powerful competition is a worry for Toyota Motor Company. After the review of Toyota Motor Company’s SWOT Analysis, the issue of the recalls was assessed. Analysis shows the issue within Toyota Motor Company did not appear overnight. However, secretive management styles let the company astray. A diagram was created by functional area to summarize how Toyota has responded to these recall problems. The functional areas reviewed include


References: Ingram, A. (2014, Feb 12). Toyota recall: 1.9 million Prius vehicles recalled to fix software glitch Jacobs, F. R., & Chase, R. (2014). Operations and supply chain management. (14 ed.). New York, NY: McGraw-Hill/Irwin. Lassa, T. (Feb, 2012). U.s. market share for the top five automakers. Retrieved from http://www.motortrend.com/features/auto_news/2011/1202_u_s_markets_share_for_the_top_five_automakers/ Marketline. (2013, Jan). Toyota motor corporation swot analysis. Retrieved from http://web.a.ebscohost.com.library3.webster.edu/ehost/detail?vid=4&sid=6ef29150-7574-461b-8281-afd6e7a8edf6@sessionmgr4001&hid=4212&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ== Ridley , G Taylor, A. (2012, Feb 27). Toyota 's comeback kid. Fortune, 165(3), 72-79. Retrieved from http://web.b.ebscohost.com.library3.webster.edu/ehost/detail?sid=51dc3e8b-84d1-4dcd-85bf-3342162ffef8@sessionmgr110&vid=1&hid=126&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ TMC. (2013, May 08). TMC announces year-end financial results for fiscal year ended march 31, 2013. Retrieved from http://www2.toyota.co.jp/en/news/13/05/0508_1.html Voss, M
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