Quality Gurus

Topics: W. Edwards Deming, Joseph M. Juran, Management Pages: 6 (2243 words) Published: November 17, 2012
As noted in the Kerzner textbook, many people have been responsible for the quality movement with the leading contributors W. Edwards Deming, Joseph M. Juran, and Philip B. Crosby. Compare and Contrast the three primary quality gurus and select one of these leaders and describe why you feel his work has definitely contributed to project quality management. Build on the items presented in the textbook in terms of their contributions and the comparison of the expert's work. Discuss the highlights of the quality Guru's contribution. Note what you believe are the advantages and disadvantages of this individual's contributions. In your paper, describe why you selected this particular expert over the other two since all three have been so instrumental in the success of quality management. With quality playing a large role to gain the competitive edge over its competition, it’s no question as to why it’s important to study the history of the quality movement in project management. It is essential for a project team to produce a high quality product and to have high standards of quality when completing the assigned projects. An organization may think their product is top notch but if the customer is not happy with the result or disagrees with the level of quality in a product the company will lose money. This is the reason why all companies and organizations must focus more of their resources on quality. Although the quality movement has had many notable contributors, the three most influential are W. Edwards Deming, Joseph M. Juran, and Phillip B. Crosby. (Kerzner, 2009, p. 877). All three men believed project quality success started with the personnel in management roles. If a manager didn’t care or wasn’t paying attention to their employees, the quality of the products they provided would decrease and the outcome would be poor. Managers need to provide their employees with every available resource to be successful in creating a quality product. This includes education, leading by example and providing quality materials, tools, and equipment in order to be successful. Juran believed managers needed to be educated and trained on the changes to be implemented during the production process. He felt resistance to change was cultural and the root cause of quality and human relation problems and said should be isolated and resolved (Smith, 2011, p.42). Crosby was quick to point out that in order to create a manufacturing process that has zero defects; management must set the tone and ambiance for employees to follow. If management does not create a system by which zero defects are clearly the objective, then employees are not to blame when things go astray and result in defects occurring (Smith, 2011, p.46). Deming believed the reason companies were not producing quality products was management concentrating on the wrong timeframe. They were focused on the here and now rather than the future of the business. Deming claimed that 85 percent of all quality problems required management to take initiative and change the process (Kerzner, 2009, p. 877). Another similarity between Deming, Juran and Crosby’s principles on quality is the significance of achieving the highest customer satisfaction. They agreed it is a long term process that will take time and commitment from everyone and it will not produce results overnight. Improvements to reduce costs, anticipate problems and how to prevent quality flaws will be evident over time when cost and quality are not in competition with one another (Suarez, 1992, p.16). The three gurus also agreed that education and training must be continuous at all levels to foster a common language of quality, to develop employee skills and knowledge to succeed (Suarez, 1992, p.16). Education of managers and employees in order to successfully implement a new process are the grounds to building good teamwork and communication. This all takes time and is not something that should be rushed or it will not be as...
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