Qualities of a Good Media Program

Topics: Source code, Computer, Programming language Pages: 3 (827 words) Published: November 8, 2013
Qualities of a good media programme
The Media is used to communicate to large numbers of people. It is a useful method for raising an issue, encouraging debate and for making an issue more salient. The information is presented through various media and the public can generally choose to read, listen, view or disregard the material offered. The only way to ensure the media cover your project is through paid advertising, but this is expensive and there is still no guarantee that your target group will take in your information. If paid advertising is not possible, there is value in examining opportunities to access community-service information for both print and electronic media. Publicity, such as a media release, is the most popular and useful method for achieving possible coverage of your project. Careful selection of the media that are most likely to be accessed by your target group will also improve the reach of your information. •Paid advertising can be run through:

othe print media (such as journals, magazines and newspapers) othe electronic media (such as television, radio and cinema) ooutdoor media (e.g. billboards/poster boards on trains, buses and taxis). •Publicity can be obtained through:

ointerviews and talk-back sessions on radio
omedia releases and interviews with the press and television media olaunches, announcements and news conferences.
the high cost of advertising space
possible distortion (dilution or exaggeration) of information during editing •communication is generally one-way (letters to the editor and talk-back radio overcome this to a limited degree) Added headlines or leading paragraphs may not support the main message. Media interest is often aroused by: •the unusual, the latest, the sensational

action, drama and emotion
'stars': well-known, entertaining identities
spectacles and visuals
'people' stories
Public-interest stories: who, what, when, where, why.
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