Qualitative Research Design Case Study
Research Design This is an empirical study using a qualitative research design because a qualitative design is usually used to understand processes, or events, in the setting of social and cultural situation instead of coming up with numerical results (“Qualitative Field Research,” n.d.). Also, the data collected under this design are not dependent on numbers (Saunders, Lewis & Thornhill, 2009).
A qualitative design is chosen because the aim of the study is to have a deep understanding of the new trend of using social media in business by women entrepreneurs in Jeddah. In addition, because the aim of this study is to find the motives behind this trend, an interpretive philosophy is selected. Interpretive philosophy will help describe …show more content…
The research will use non-probability (non-random) sampling, specifically convenience sampling because it’s easier to manage and access. In addition, because convenient sample “involves selecting haphazardly those cases that are easiest to obtain for your sample….The sample selection process is continued until your required sample size has been reached” (Saunders et al., 2009, p.241). Moreover, the research might resort to employ the snowball sampling technique as a way to build trust with women entrepreneurs if an initial contact was not accepted from their side, and enough data was not …show more content…
The ethical considerations will be followed by this study are divided into seven sections. First, we will ensure all participants are eighteen and above in order to get their informed consent in writings. Second, full details about the research and it is potential implications will be provided beforehand to the participants. Third, the researchers will be open to answer any question the participants have regards their participation and the information which will be mention in the research. Fourth, the participants’ identities and any defining marks about them will be anonymous. Fifth, the participants will be assured that they can withdraw from the study anytime. Sixth, any suggestive questions or gestures that might’ve affected the participants’ answers shall be reported in the analysis. Finally, the findings will be reported as is without manipulation, and to make sure from that we will do member checking and external audit and that will be illustrated in details in the validity and reliability
A qualitative design is chosen because the aim of the study is to have a deep understanding of the new trend of using social media in business by women entrepreneurs in Jeddah. In addition, because the aim of this study is to find the motives behind this trend, an interpretive philosophy is selected. Interpretive philosophy will help describe …show more content…
The research will use non-probability (non-random) sampling, specifically convenience sampling because it’s easier to manage and access. In addition, because convenient sample “involves selecting haphazardly those cases that are easiest to obtain for your sample….The sample selection process is continued until your required sample size has been reached” (Saunders et al., 2009, p.241). Moreover, the research might resort to employ the snowball sampling technique as a way to build trust with women entrepreneurs if an initial contact was not accepted from their side, and enough data was not …show more content…
The ethical considerations will be followed by this study are divided into seven sections. First, we will ensure all participants are eighteen and above in order to get their informed consent in writings. Second, full details about the research and it is potential implications will be provided beforehand to the participants. Third, the researchers will be open to answer any question the participants have regards their participation and the information which will be mention in the research. Fourth, the participants’ identities and any defining marks about them will be anonymous. Fifth, the participants will be assured that they can withdraw from the study anytime. Sixth, any suggestive questions or gestures that might’ve affected the participants’ answers shall be reported in the analysis. Finally, the findings will be reported as is without manipulation, and to make sure from that we will do member checking and external audit and that will be illustrated in details in the validity and reliability