Qualitative & Quantitative

Topics: Scientific method, Research, Quantitative research, Research methods, Qualitative research / Pages: 3 (601 words) / Published: Nov 1st, 2014
Only measurable data are being gathered and analyzed in quantitative research.

Qualitative research focuses on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic.

Here’s a more detailed point-by-point comparison between the two types of research:

1. Goal or Aim of the Research

The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature.

Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

Read also: Aims of Research

Qualitative Quantitative
Hypothesis Broad Narrow
Description Whole picture Focused
Type of Research Exploratory Conclusive
2. Usage

Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.

Qualitative Quantitative
Phase Early Late
3. Data Gathering Instrument

The researcher serves as the primary data gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research. Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.

On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys, measurements and other equipment to collect numerical or measurable data.

4. Type of Data

The presentation of data in a Qualitative Research is in the

You May Also Find These Documents Helpful

  • Quantitative And Qualitative
  • Quantitative & Qualitative Research
  • Qualitative Versus Quantitative
  • Quantitative and Qualitative Research
  • Quantitative vs Qualitative
  • Qualitative and Quantitative Approaches
  • Quantitative and Qualitative Research
  • Qualitative and Quantitative Approaches
  • quantitative and qualitative research
  • Qualitative and Quantitative Research