Qualitative & Quantitative

Topics: Scientific method, Research, Quantitative research Pages: 3 (601 words) Published: November 1, 2014
Only measurable data are being gathered and analyzed in quantitative research.

Qualitative research focuses on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in an interpretative manner, subjective, impressionistic or even diagnostic.

Here’s a more detailed point-by-point comparison between the two types of research:

1. Goal or Aim of the Research

The primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. It is usually more exploratory in nature.

Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

Read also: Aims of Research

QualitativeQuantitative
HypothesisBroadNarrow
DescriptionWhole pictureFocused
Type of ResearchExploratoryConclusive
2. Usage

Qualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.

QualitativeQuantitative
PhaseEarlyLate
3. Data Gathering Instrument

The researcher serves as the primary data gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research. Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.

On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys, measurements and other equipment to collect numerical or measurable data.

4. Type of Data

The presentation of data in a Qualitative Research is in...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Quantitative And Qualitative Essay
  • Essay on Quantitative And Qualitative Research M
  • Qualitative & Quantitative Research Design Essay
  • qualitative and quantitative research methods Essay
  • Qualitative Versus Quantitative Research Paper
  • Quantitative and Qualitative Research Essay
  • Comparing Quantitative and Qualitative Research Essay
  • Essay on Quantitative & Qualitative Research

Become a StudyMode Member

Sign Up - It's Free